Urgently (OTCQB: ULYX) is a roadside assistance technology company that operates a digitally native platform matching stranded drivers with local service professionals. Revenue is generated by charging enterprise Customer Partners, primarily in the automotive and insurance industries, for dispatching roadside assistance services through the platform. The company sits between large fleet and insurance clients on one side and a fragmented network of independent roadside service providers on the other, acting as a digital intermediary. On March 13, 2026, Urgently entered into a merger agreement for acquisition by a parent entity; its common stock was delisted from Nasdaq on March 18, 2026, and subsequently began trading on the OTCQB under the symbol ULYX. As of FY2025, the company had renewed four existing Customer Partners and launched four new Customer Partners during the year. The platform uses machine learning, real-time GPS, telematics, and AI-driven dispatch to optimize service matching, pricing, and routing across geographies and vehicle types, including connected and electric vehicles.

Revenue model

Urgently earns revenue through enterprise contracts with Customer Partners, including automotive brands and insurance companies, who pay for roadside assistance dispatching and fulfillment delivered through the platform. Revenue is transactional, tied to service events handled via the platform.

Products and services

The core offering is a software platform combining location-based services, real-time data, AI, and machine-to-machine communication to dispatch roadside assistance. Key capabilities include real-time vehicle tracking, live job management, telematics-based vehicle diagnostics (including dead battery detection, early collision detection, and error code reading), demand forecasting by service type and region, and dynamic pricing. The platform serves traditional vehicles as well as connected, electric, and autonomous vehicles.

Customers and end markets

Customer Partners are enterprises in the automotive and insurance industries, as well as other transportation-focused verticals. End consumers are stranded drivers. The filing notes that new Customer Partner acquisition can result in significant footprint expansion given the relative concentration of the mobility assistance market. During FY2025, four existing Customer Partners were renewed and four new Customer Partners were launched.

Value-chain role

Urgently operates as a digital intermediary between enterprise clients (automotive OEMs, insurers) and a fragmented network of independent roadside service providers. It aggregates supply from small owner-operators and matches that supply to demand in real time using proprietary algorithms, replacing traditional high-touch call center dispatch.

Geographic exposure

Operations are described as covering North America, based on references to the North American roadside service market in the 10-K filed 2026-03-27. No country-level revenue breakdown is disclosed in the provided excerpts.

Source: SEC 10-K, filed 2026-03-27

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