Adobe Inc (NASDAQ: ADBE) is a software company that sells subscription-based creative, document, and digital marketing applications to individuals, teams, and enterprises. Revenue comes primarily from recurring subscription fees across two reportable segments: Digital Media, which covers creative and document products, and Digital Experience, which covers marketing and customer experience software. Adobe's product portfolio includes flagship applications such as Photoshop, Illustrator, and Acrobat alongside AI-powered tools including the Firefly generative AI model family and Adobe Experience Platform. Switching costs embedded in professional creative workflows and deep integration across the content supply chain create durable retention among the creative professional and enterprise marketing customer bases. Adobe does not pay a cash dividend and has an active share repurchase program authorized at up to $25 billion in March 2024, with approximately $6.4 billion remaining as of November 28, 2025. The company was founded in 1982 and is headquartered in San Jose, California.

Revenue model

Subscription fees are the primary revenue source, recognized ratably over contract terms across individual, teams, and enterprise plans. A smaller services and other revenue line covers project-based consulting billed on time-and-materials or fixed-fee bases, training, maintenance and support for on-premise licenses recognized at a point in time, and transaction-based advertising revenue recognized on a usage basis. Fiscal year ends in late November.

Products and services

Digital Media segment: creative applications including Photoshop, Illustrator, and Premiere Pro; Acrobat and PDF document solutions; Adobe Firefly generative AI models spanning image, video, vector, and audio available in Firefly Standard, Firefly Pro, and Firefly Premium subscription tiers; Firefly App for AI-powered content ideation and production. Digital Experience segment: Adobe Experience Platform; Adobe Experience Manager (Sites, Assets, Forms) for content management, digital asset management, and digital enrollment; Adobe GenStudio for content supply chain management; Adobe LLM Optimizer for generative engine optimization and brand discoverability; Adobe Commerce, an open-source e-commerce platform supporting B2B, B2C, and direct-to-consumer use cases. Firefly models include IP indemnification for AI-generated content on qualifying enterprise and teams plans.

Customers and end markets

Customer groups are segmented into Business Professionals and Consumers and Creative and Marketing Professionals, per the FY2025 10-K. End markets include individual creators, creative professionals, marketing teams, enterprises managing digital experience and content supply chains, and e-commerce operators. No single customer concentration figures are disclosed in the provided excerpts.

Value-chain role

Adobe sits at the content creation and marketing execution layer of the digital content supply chain, providing software tools and AI models used to create, manage, personalize, distribute, and optimize digital content and customer experiences. It sells directly to end users via digital channels and to enterprises via direct sales, with additional routes through partners and third-party extensions on Adobe Commerce.

Geographic exposure

The filing references expanding global reach as a strategic priority, but specific revenue breakdowns by geography are not provided in the excerpts.

Source: SEC 10-K, filed 2026-01-15

Industry: Services-Prepackaged Software Peers: Aspen Technology, Inc. Autodesk Inc Cadence Design Systems Inc Intuit Inc Workday Inc Roper Technologies Inc Salesforce Inc Synopsys Inc Trade Desk Inc