Qualtrics International, Inc. operates as an experience management platform to manage customer, employee, product, and brand experiences. The company is headquartered in Provo, Utah and currently employs 5,600 full-time employees. The company went IPO on 2021-01-28. Its platform serves as a business operating system for experience management. The Qualtrics Experience Management Platform is a system of action that helps companies design and improve the experiences they provide to their many constituents across these four core experiences. Its technology helps organizations find and keep customers, retain and engage employees, and improve their position in their product categories and talent markets. Its XM Platform helps organizations listen to their employees and customers, understand their feedback, and then take action in response. The firm sells subscriptions to its XM Platform and provides professional services primarily consisting of research services, implementation services and engineering services. Its professional services consist primarily of research services, through its DesignXM.

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