ADT Inc (NYSE: ADT) is a residential security and home automation company that installs, monitors, and services security systems for homeowners across the United States. Revenue comes primarily from recurring monthly fees charged to subscribers for professional monitoring, with additional revenue from installation, equipment sales, and service calls. The business model requires heavy upfront investment per new customer, with the filing noting break-even in less than two and a half years, making long customer tenure the central driver of profitability. ADT tracks recurring monthly revenue (RMR) and gross customer revenue attrition as its primary operating metrics. The company partners with Google under a Master Supply, Distribution, and Marketing Agreement through November 2030, under which ADT exclusively sells Google devices and services to its do-it-for-me (DIFM) customers. In February 2026, ADT acquired Origin AI, an AI-enabled presence detection technology provider, for $170 million in cash. The company divested its commercial security business, and as of the FY2025 10-K filed March 2, 2026, operates as a purely residential-focused business.

Revenue model

Subscription-based recurring monthly revenue (RMR) from residential security monitoring contracts, supplemented by installation fees, equipment sales, and service revenue. New customer acquisition requires upfront capital investment, with revenue break-even under two and a half years per customer.

Products and services

Residential security monitoring, home automation systems, smart home devices (including Google devices and services sold under the Google Commercial Agreement), professional installation and service, and AI-enabled presence detection technology (via Origin AI acquisition, February 2026).

Customers and end markets

Residential homeowners in the United States. Customer demand is tied to housing market activity, with higher disconnect rates, new customer additions, and installation volumes historically occurring in the second and third calendar quarters when household moves peak.

Value-chain role

Direct-to-consumer installer and long-term service provider. ADT installs equipment, owns the monitoring infrastructure, and collects recurring fees. It sources devices from partners including Google and integrates third-party technology such as Origin AI into its monitoring and smart home platform.

Geographic exposure

United States residential market. Seasonality is driven by domestic housing market cycles. No international geographic exposure is described in the filing excerpts.

Source: SEC 10-K, filed 2026-03-02

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