Frontdoor Inc
frontdoorhome.comWhat Do They Do?
Sells home warranties and home repair and maintenance services to homeowners, and warranty products and support services to new-home builders.
10-K for FY2025, filed Feb 26, 2026
How Do They Make Money?
Renewal customers mainly pay in installments over each new annual contract; first-year real-estate plans are typically paid in full at closing, while direct-to-consumer plans are mainly paid in installments over the contract. Builder warranties and non-warranty services also contribute.
10-K for FY2025, filed Feb 26, 2026Revenue from customer renewals of home warranty contracts, which were previously initiated in the real estate or direct-to-consumer channel…View ↗
Real estate home warranties are sold through annual contracts that occur in connection with a real estate sale. These plans are typically…View ↗
Direct-to-consumer home warranties are sold through annual contracts that occur in response to our marketing efforts. Customer payments for…View ↗
Non-warranty and other revenue primarily includes revenue generated by non-warranty home services, including the New HVAC upgrade and Moen…View ↗
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10-K for FY2025, filed Feb 26, 2026
FY2025 revenue by product or service ↗
$2.1B
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10-K for FY2025, filed Feb 26, 2026
$2.1B ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Renewals
Recurring
10-K for FY2025, filed Feb 26, 2026 |
76%
FY2022: 72%
|
Renewals, FY2025
$1.6B Sources
|
Recurring |
|
Real Estate
Recurring
|
6.7%
FY2022: 11%
|
Real Estate, FY2025
$141M Sources
|
Recurring |
|
Direct-To-Consumer
Recurring
|
8.2%
FY2022: 13%
|
Direct-To-Consumer, FY2025
$172M Sources
|
Recurring |
|
Non-Warranty and Other
|
9.2% |
Non-Warranty and Other, FY2025
$193M Sources
|
Who Are Their Customers?
Homeowners buy plans directly through Frontdoor's customer service team and online platform, or through real estate brokers and agents. Home builders buy warranties through inside and regional sales teams.
10-K for FY2025, filed Feb 26, 2026We market our brands and services to homeowners on a national and local level through various means, including broadcast, digital…View ↗
Real estate channel. Our home warranty plans have historically been used to provide peace of mind to home buyers by protecting them from…View ↗
Direct-to-consumer channel. We have invested significant resources to develop the DTC channel for home warranties to broaden our reach…View ↗
New Home Builder Warranties. For our new home builder warranty business, we market and sell through inside sales and regional sales teams…View ↗
Do Revenues Turn Into Profits?
Yes. It kept 12 cents of every revenue dollar as net income in FY2025 and turned 19 cents into free cash flow.
10-K for FY2025, filed Feb 26, 2026
$488MView ↗
10-K for FY2025, filed Feb 26, 2026
$255MView ↗
10-K for FY2025, filed Feb 26, 2026
$390MView ↗
How Are They Changing?
10-Q for Q2 FY2026, filed Aug 6, 2026
Open tableView ↗
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Aug 6, 2026
Raised its full-year revenue and adjusted EBITDA outlook
Revenue outlook is $2.19 billion to $2.21 billion; adjusted EBITDA outlook is $585 million to $600 million.
Sources
8-K, filed Aug 6, 2026
Revenue of $2.19 billion to $2.21 billionView ↗
Growing. Revenue grew 31% in 4 years, from $1.6B in FY2021 to $2.1B in FY2025, about 7% a year.
New-home builder warranties
The older report describes home service plans and on-demand services; the latest report also describes builder-backed and insurance-backed warranty products and support services for builders.
10-K for FY2022, filed Mar 1, 2023 10-K for FY2025, filed Feb 26, 2026Frontdoor is the leading provider of home service plans in the United States, as measured by revenue, and operates primarily under the…View ↗
We also offer new home builder warranty solutions, which deliver value to both builders and homeowners through a suite of builder warranty…View ↗
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