Beachbody Company, Inc
thebeachbodycompany.comWhat Do They Do?
Sells digital fitness and nutrition subscriptions, workout programs, and nutritional supplements to consumers.
10-K for FY2025, filed Mar 10, 2026We are a leading fitness and nutrition company providing fitness, nutrition and stress-reducing programs to our customers. With 0.9 million…View ↗
Our premium digital subscription, BODi, is renewed on a monthly, quarterly, semi-annual or annual basis and includes unlimited access to an…View ↗
Our nutritional products include Shakeology®, Beachbody Performance supplements, and others. As part of our mission to be a total fitness…View ↗
How Do They Make Money?
Digital subscriptions (61% of revenue) bring in member payments at or before service begins, with money earned over the subscription period. Nutrition and other products sell through one-time or subscription purchases, while equipment sales generate revenue when delivered.
10-K for FY2025, filed Mar 10, 2026Digital Subscriptions – Our digital subscription services provide access to BODi, which provides a vast library of workout content. Digital…View ↗
Nutritional and Other Products – We offer a comprehensive line of nutritional products including nutritional supplement subscriptions and…View ↗
Connected Fitness – We offered a connected fitness system through the first quarter of 2025 that included in-home fitness equipment and…View ↗
-
10-K for FY2025, filed Mar 10, 2026
FY2025 revenue by product or service ↗
$251.7M
-
10-K for FY2025, filed Mar 10, 2026
$251.7M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Digital
Recurring
10-K for FY2025, filed Mar 10, 2026 |
61%
FY2022: 43%
|
Digital, FY2025
$153.3M Sources
|
Recurring |
|
Nutrition and Other
Mix
10-K for FY2025, filed Mar 10, 2026 |
39%
FY2022: 51%
|
Nutrition and Other, FY2025
$97.6M Sources
|
Mix |
|
Connected Fitness
Mix
|
0.4%
FY2022: 5.5%
|
Connected Fitness, FY2025
$875K Sources
|
Mix |
Who Are Their Customers?
Consumers buy directly through BODi.com and other company channels, or through e-commerce marketplaces; affiliates promote products and earn commissions on their sales.
10-K for FY2025, filed Mar 10, 2026On September 30, 2024, the Company announced the evolution of its core business model with an omni-channel sales approach that would…View ↗
Our primary model is a multi-channel sales channel approach selling directly to consumers. We attract new customer signups through five…View ↗
We leverage our super trainers, who create digital content that is part of our library content, and other influencers in our marketing…View ↗
Do Revenues Turn Into Profits?
Not on paper. It lost $2.9M in FY2025, but brought in more cash than it spent: $17.4M of free cash flow.
10-K for FY2025, filed Mar 10, 2026
$5.5MView ↗
10-K for FY2025, filed Mar 10, 2026
−$2.9MView ↗
10-K for FY2025, filed Mar 10, 2026
$17.4MView ↗
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Aug 10, 2026
$1.4MView ↗
- ▲ Now profitable
- vs −$5.9M in Q2 FY2025
10-Q for Q2 FY2026, filed Aug 10, 2026
Open tableView ↗
-
Aug 10, 2026
Company sets third-quarter revenue and earnings outlook
The outlook gives revenue of $44 million to $48 million.
Sources
8-K, filed Aug 10, 2026
Outlook For Quarter Ending September 30, 2026 Low High (in millions) Revenue $ 44 $ 48 Net Income (Loss)(1) $ (3 ) $ — Adjusted Net Income…View ↗
Shrinking. Revenue fell 71% in 4 years, from $873.6M in FY2021 to $251.7M in FY2025, about 27% a year.
Affiliate sales model
The older report describes a Coach-led network with team-building bonuses and monthly tool fees. The latest report describes affiliates who earn commissions on products they sell, after the former network was wound down.
10-K for FY2022, filed Mar 16, 2023 10-K for FY2025, filed Mar 10, 2026
Connected fitness equipment
The older report describes the Beachbody Bike as a product sold with subscriptions and accessories. The latest report says the company stopped selling connected fitness equipment.
10-K for FY2022, filed Mar 16, 2023 10-K for FY2025, filed Mar 10, 2026Our digital subscription offerings were complemented by our connected fitness products acquired from Myx Fitness in June 2021. The Company…View ↗
Loading...
