Beachbody Company Inc (NYSE: BODI) is a fitness and nutrition company that sells digital streaming workout programs, nutritional supplements, and wellness content directly to consumers. Revenue comes from digital subscriptions, nutritional product sales, and a single-level affiliate commission model that replaced its multi-level marketing network on November 1, 2024. As of December 31, 2025, the company held 0.9 million digital subscriptions and 0.1 million nutritional subscriptions. The content library includes over 140 complete streaming programs and over 11,000 unique streaming videos. For FY2025, digital revenue was $153.3 million and nutrition and other revenue was $97.6 million, with connected fitness at $0.9 million, per the 10-K filed March 10, 2026. The company transitioned away from MLM distribution, winding down that network by January 1, 2025, and centralized sales around one e-commerce platform with affiliate, direct response, email, social media, and marketplace channels including Amazon. CEO Carl Daikeler has led the company since its founding nearly three decades ago.

Revenue model

Subscription fees from digital streaming members, sales of nutritional supplements and other products, and affiliate commissions paid to single-level affiliates on orders they generate. Prior to December 2024, a Partner MLM network drove the majority of revenues, with Partners earning a 20% commission on orders and a Preferred Customer program offering up to a 20% discount in exchange for a monthly subscription fee.

Products and services

Digital fitness streaming platform with over 140 complete programs and over 11,000 unique videos (as of 10-K filed March 10, 2026). Nutritional supplements and related products. Connected fitness hardware (being wound down, with inventory reduced to net realizable value in FY2024). Stress-reducing wellness content. Partner office tools subscription (discontinued November 1, 2024).

Customers and end markets

Direct-to-consumer fitness and wellness customers seeking home workout programs and nutritional supplements. End markets include the global fitness market and global nutrition market. Customers include digital subscribers (0.9 million as of December 31, 2025) and nutritional subscribers (0.1 million as of December 31, 2025).

Value-chain role

Content creator, brand owner, and direct-to-consumer distributor. Sells through its own e-commerce platform, Amazon and other marketplaces, direct response media, email and social media outreach, and a single-level affiliate network launched November 2024.

Geographic exposure

Primary operations in the United States. EU data privacy regulations (GDPR) referenced, indicating some international customer exposure, but geographic revenue breakdown not specified in the filing excerpts.

Competitors

Social commerce platforms marketing fitness solutions, Weight management product companies, Dietary and nutritional supplement competitors

Source: SEC 10-K, filed 2026-03-10

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