WW International Inc (NASDAQ: WW) is a weight management and digital health company that operates subscription-based behavioral and clinical programs for weight loss and obesity care. Revenue comes from recurring subscription fees across two core tiers: Behavioral, which provides digital tools, coaching, and community support, and Clinical (U.S. only), which adds access to board-certified doctors, clinicians trained in obesity medicine and menopause care, unlimited clinician visits, and a formulary of FDA-approved medications for eligible members. The company filed voluntary Chapter 11 petitions on May 6, 2025, emerged from bankruptcy on June 24, 2025, and had its common stock relisted on Nasdaq under the symbol WW on July 3, 2025. Fresh start accounting was adopted as of the June 24, 2025 emergence date, making pre- and post-emergence financials materially non-comparable. The filing covers a split reporting period: a Predecessor period through June 24, 2025, and a Successor period from June 25, 2025 through December 31, 2025.

Revenue model

Subscription fees across Behavioral and Clinical (Med+) tiers, with the Clinical tier U.S.-only and priced at a premium for clinician access, medication coverage, and care navigation including insurance support and cash pay options.

Products and services

Behavioral subscription (digital tools, coaching, community); Med+ Clinical subscription (doctor and clinician access, obesity medicine, menopause care, FDA-approved medication formulary, care navigation); GLP-1 Success Program (nutrition guidance, medication dose tracking, side-effect management, muscle preservation plans, GLP-1-trained coaches, available to members regardless of prescription source).

Customers and end markets

Individual consumers seeking weight loss, weight management, and obesity care. U.S. members have access to Clinical offerings; Behavioral offerings are available more broadly. No specific customer concentration data disclosed in the excerpts.

Value-chain role

Direct-to-consumer digital health platform operating proprietary websites, mobile platforms, and subscription billing systems, with cloud-based technology and third-party licensed software supporting service delivery.

Geographic exposure

Primarily U.S.-based for Clinical offerings; Behavioral offerings available more broadly with international members subject to GDPR compliance in Europe. Specific revenue breakdown by geography not disclosed in the excerpts.

Source: SEC 10-K, filed 2026-03-16

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