Cracker Barrel Old Country Store (NASDAQ: CBRL) is a restaurant and retail company that operates a chain of combination country-themed restaurants and gift shops across the United States. Revenue comes from two sources inside each location: food and beverage sales and retail merchandise sales. Breakfast items range from $6.99 to $21.99, and lunch and dinner items from $5.19 to $25.99 (FY2025). In FY2025, breakfast accounted for 28% of restaurant sales, lunch 40%, and dinner 32%. The retail gift shops carried approximately 3,100 SKUs as of August 1, 2025, generating roughly $489 in sales per square foot of retail selling space in FY2025. Certain food products are sold under the Cracker Barrel Old Country Store brand name. The company also owns the MSBC trademarks. Julie Masino has served as President and Chief Executive Officer since November 2023. Cracker Barrel was founded and is headquartered in Lebanon, Tennessee.

Revenue model

Transactional revenue from dine-in and off-premise restaurant sales and from retail merchandise sales within each store location. Both revenue streams operate under a single-unit model where restaurant traffic drives gift shop conversion.

Products and services

Full-service restaurant meals across breakfast, lunch, and dinner day-parts; retail gift shop merchandise including approximately 3,100 SKUs as of August 1, 2025; food products sold under the Cracker Barrel Old Country Store brand name; limited-time seasonal menu promotions and core menu offerings.

Customers and end markets

Individual consumers visiting for dine-in or off-premise restaurant meals, with restaurant guests serving as the primary driver of retail gift shop traffic. No material customer concentration disclosed in the filing.

Value-chain role

Vertically integrated operator of company-owned and leased restaurant-retail combination stores. Handles product development, menu testing, retail merchandising, and supply chain management internally. Relies on third-party suppliers for restaurant commodities and retail merchandise, with some single-source supplier dependencies.

Geographic exposure

United States only, based on filing disclosures. Stores are concentrated in the Southeast and Midwest, with significant presence in Florida (31 owned, 50 leased), Tennessee (29 owned, 30 leased), Georgia (26 owned, 27 leased), Texas (19 owned, 49 leased), and Ohio (22 owned, 14 leased), among other states, as of the FY2025 10-K filed September 26, 2025.

Source: SEC 10-K, filed 2025-09-26

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