Dollar General Corp
dollargeneral.comDollar General Corp (NYSE: DG) is a discount retail company that operates small-box stores selling everyday consumables and general merchandise at everyday low prices. Revenue is generated through transactional retail sales across thousands of store locations, with a sales mix heavily weighted toward consumables such as basic packaged and refrigerated food, complemented by non-consumable categories. Dollar General competes directly with Walmart, Family Dollar, and Dollar Tree in the basic discount consumer goods market, which also includes mass merchandise, convenience, variety, drug, grocery, warehouse club, and online retailers. Stores are located across rural, suburban, and urban communities. The company also operates the pOpshelf concept, though 45 pOpshelf locations were closed and six were converted to Dollar General stores in the first quarter of FY2025. Same-store sales grew 3.0% in FY2025 versus 1.4% in FY2024, with average sales per square foot of $270 as of January 30, 2026. CEO Todd J. Vasos leads the company alongside CFO Donny H. Lau and COO Emily C. Taylor.
Products & Services
Everyday consumables including basic packaged and refrigerated food, non-consumable general merchandise, nationally advertised brands, and private-label products. Digital offerings include the Dollar General app, myDG Delivery, and third-party delivery services. Retail media advertising is sold through DG Media Network. The pOpshelf store concept targets non-consumable merchandise and was being restructured as of FY2025.
Revenue Model
Transactional retail sales of consumable and non-consumable merchandise through physical small-box stores and digital channels including third-party delivery and myDG Delivery. The company also operates DG Media Network, a retail media platform connecting brand partners with customers.
Customers & Markets
Value-oriented consumers in rural, suburban, and urban communities seeking everyday low prices on necessities and general merchandise. No customer concentration disclosed. End demand is driven by consumables spending, with non-consumables sales more sensitive to consumer disposable income and sentiment.
Geographic Exposure
United States, with stores across rural, suburban, and urban communities. The company has referenced potential expansion into new countries but operates primarily domestically as of the FY2025 10-K filing.
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