Dollar General Corp

dollargeneral.com

What Do They Do?

Sells everyday essentials and general merchandise through small-box stores to households seeking value and convenience, including low- and fixed-income shoppers.

How Do They Make Money?

Shoppers buy merchandise in the stores, and the sale is counted when they take possession; gift-card sales are counted when cards are redeemed.

revenue

Segment	Share	How money arrives
Consumables Sold outright	82% FY2022: 80%	Sold outright
Seasonal Sold outright	10% FY2022: 11%	Sold outright
Home products Sold outright	5.2% FY2022: 6.2%	Sold outright
Apparel Sold outright	2.7% FY2022: 3.1%	Sold outright

Who Are Their Customers?

Dollar General serves low- and fixed-income households as well as shoppers across income brackets. Customers shop in its small-box stores, with home delivery also available.

Do Revenues Turn Into Profits?

Yes. It kept 4 cents of every revenue dollar as net income in FY2025 and turned 6 cents into free cash flow.

Operating income, FY2025

5% of revenue

▲ +29% vs FY2024 ($1.7B, 4%)

Net income, FY2025

4% of revenue

▲ +34% vs FY2024 ($1.1B, 3%)

Free cash flow, FY2025

6% of revenue

▲ +42% vs FY2024 ($1.7B, 4%)

How Are They Changing?

Since the FY2025 annual report

Latest quarter: Q2 FY2026, the three months to Jul 31, 2026

Revenue: ▲ +5%; vs $10.7B in Q2 FY2025
Net income: ▲ +34%; vs $411.4M in Q2 FY2025

Consumables share of revenue vs 82.2% in Q2 FY2025

Aug 27, 2026 Raised fiscal 2026 financial guidance The company raised its fiscal 2026 outlook alongside its second-quarter results.
Mar 24, 2026 Named a successor for the CEO role Jerry W. “JJ” Fleeman is expected to succeed Todd Vasos, effective January 1, 2027.

Growing. Revenue grew 25% in 4 years, from $34.2B in FY2021 to $42.7B in FY2025, about 6% a year.

Revenue over time

Consumables Seasonal Home products Apparel

$50B$25B$0

FY2021 FY2022 FY2023 FY2024 FY2025

Who Do They Compete With?

Competes with Walmart, Family Dollar, and Dollar Tree

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