Sally Beauty Holdings Inc
sallybeautyholdings.comSally Beauty Holdings (NYSE: SBH) is a specialty retail and distribution company that sells professional beauty supplies through two segments: Sally Beauty Supply, which serves retail consumers, and Beauty Systems Group (BSG), which serves licensed salon professionals. Revenue comes from transactional store and e-commerce sales of hair color, hair care, styling tools, and related beauty products. As of September 30, 2025, the company operated 3,096 Sally Beauty company-operated stores, 1,194 BSG company-operated stores, and 132 BSG franchise locations across the United States, Canada, Mexico, the United Kingdom, and several European countries. Global e-commerce sales represented approximately 10.7% of consolidated sales in fiscal year 2025. The company is headquartered in the United States and carries $875.0 million in outstanding debt as of September 30, 2025, consisting of $600.0 million in 2032 Senior Notes and $275.0 million on a term loan B, making it a debt-heavy capital structure.
Products & Services
Hair color, hair care products, styling tools, nail products, and related beauty supplies. Products are sold under both third-party professional brands and the company's own private-label offerings. BSG carries brand-partner products sold exclusively or primarily to licensed salon professionals. Sally Beauty Supply carries products for DIY retail consumers. Digital services include a Licensed Colorist on Demand (LCOD) feature on sallybeauty.com and buy-online-pick-up-in-store (BOPIS) and 2-hour delivery options.
Revenue Model
Transactional retail and wholesale distribution. Customers purchase beauty products in physical stores or online, with no subscription component disclosed. BSG also distributes through a network of 591 salon-facing consultants as of September 30, 2025. E-commerce represented approximately 10.7% of consolidated sales in FY2025.
Customers & Markets
Two distinct customer bases: retail consumers purchasing DIY beauty products through Sally Beauty Supply, and licensed salon professionals and salons purchasing through BSG. The company appeals to a wide demographic consumer profile across both segments. End-market demand is tied to discretionary consumer spending on beauty products and the frequency of salon services.
Geographic Exposure
United States (including Puerto Rico): 2,300 Sally company-operated stores, 1,076 BSG company-operated stores, 132 BSG franchise locations as of September 30, 2025. International Sally stores: Mexico (265), United Kingdom (218), Canada (110), France (69), Belgium (52), Chile (33), Netherlands (23), Germany (14), Ireland (12). BSG international: Canada (118 company-operated). Total store count: 4,422 across all formats as of September 30, 2025.
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