$HNST

$4.76 -$0.04 (0.83%) Close

$HNST Overview Financial Statements SEC Filings Executives News Red Flags Capital Raising Ownership Insider Transactions Congressional Trades

Ownership

13F as of Q2 2026 · 107.3M shares outstanding

Who owns HNST?

By type of holder

Institutions 47.8% Insiders 16.3% Everyone else 36.0%

Concentration Top 10 holders own 34.0%

BlackRock, Inc. 6.5% · Warren Jessica 5.1%

Institutional ownership

47.8%

+2.0 pts vs last qtr

Institutional holders

146

-7 vs last qtr

Net shares bought

+2.2M

by institutions in Q2 2026

New / sold out

20 / 27

positions opened vs closed

How is ownership changing?

Institutions, last 8 quarters

Biggest buyers in Q2 2026

American Century Companies Inc +1.5M
Knights of Columbus Asset Advisors LLC NEW +518.5K

Biggest sellers in Q2 2026

Portolan Capital Management, LLC −1.3M
Citadel Advisors LLC −749.4K

Who is planning to sell?

Notices of proposed sale, last 12 months

$3.97M

39 notices from 18 people

Shares covered

1.1M

0.99% of the company

Arranged in advance

of the value is under a 10b5-1 plan

Under a 10b5-1 plan No plan

Largest proposed sellers

Carla Vernon Officer $1.57M
Stephen Winchell Officer $478K

Every notice on Red Flags →

A Form 144 is notice of a planned sale, not the sale itself. What insiders actually sold is on Insider Transactions.

Is your stake being diluted?

Diluted share count, FY2019–FY2025

+227.9%

+21.89% a year

Each share's claim on the business

−69.5%

shrank without buying or selling a share

Spent on buybacks vs paid in stock

— vs $90.2M

over 7 fiscal years

Diluted shares, split-adjusted

Buybacks Stock-based comp

How patient are the owners?

Institutional shares by how long they've been held

5+ years49% 3–5 years13% 1–3 years17% Under 1 year21%

Quarterly turnover

12.2%

of institutional shares changed hands

Top 10 managers, median time held

5 years

Super Investors

Investment managers reporting HNST on Form 13F

Holder	Shares	% of company	Change vs last qtr	Held since	% of their book
B BlackRock, Inc.	7.0M	6.54%	+451.1K (+6.9%)	≤2021	0.0%
Shares held by quarter Peak holding7.0M (Q2'26) Change over 8 quarters+1.3M Share of the company6.540% BlackRock, Inc.'s full portfolio →
MC Mak Capital One LLC	4.8M	4.45%	Unchanged	Q4 '25	2.5%
Shares held by quarter Peak holding4.8M (Q1'26) Change over 8 quarters+4.8M Share of the company4.450% Mak Capital One LLC's full portfolio →

BlackRock, Inc.

7.0M

% of company

6.54%

Change vs last qtr

+451.1K (+6.9%)

Held since

≤2021

Mak Capital One LLC

4.8M

% of company

4.45%

Change vs last qtr

Unchanged

Held since

Q4 '25

28 more super investors behind a free account

See every manager holding The Honest Company, Inc., how their position has changed, and how long they've held it.

Institutional Funds

Mutual funds and ETFs reporting HNST on Form N-PORT; together they hold 22.3% of the company

Fund	Position value	Shares	% of company	% of the fund	As of
VT Vanguard Total Stock Market Index Fund Vanguard Index Funds	$10.9M	3.0M	2.78%	0.00%	June 30, 2026
MC Meridian Contrarian Fund Meridian Fund Inc	$10.7M	2.9M	2.73%	1.57%	June 30, 2026

Vanguard Total Stock Market Index Fund

Vanguard Index Funds

Position value

$10.9M

% of company

2.78%

% of the fund

0.00%

As of

June 30, 2026

Meridian Contrarian Fund

Meridian Fund Inc

Position value

$10.7M

% of company

2.73%

% of the fund

1.57%

As of

June 30, 2026

23 more funds behind a free account

See every fund holding The Honest Company, Inc. and how much of the fund the position is.

Insiders and 5%+ holders

From Forms 3/4/5 and Schedules 13D/G

Holder	Shares	% of company	Change vs last qtr	8 quarters	Held since	% of their book
WJ Warren Jessica Insider	5.5M	5.13%	—	—	—	—
Insider holdings come from Form 3/4/5 filings, which are not quarterly. Share of the company5.130% Warren Jessica's insider activity →
VC Vernon Carla Insider	4.2M	3.91%	—	—	—	—
Insider holdings come from Form 3/4/5 filings, which are not quarterly. Share of the company3.910% Vernon Carla's insider activity →

Warren Jessica

Insider

5.5M

% of company

5.13%

Change vs last qtr

—

Held since

—

Vernon Carla

Insider

4.2M

% of company

3.91%

Change vs last qtr

—

Held since

—

16 more holders behind a free account

See every insider and 5%+ holder of The Honest Company, Inc..

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