Kroger Co (NYSE: KR) is a supermarket and grocery retail company that operates a large network of supermarkets offering food, pharmacy, fuel, and general merchandise to household consumers. Revenue comes primarily from transactional sales of groceries and related products across physical stores and digital channels, supplemented by a retail media business, Kroger Precision Marketing, that sells targeted advertising to consumer-packaged goods companies using first-party shopper data. Total sales were $147.6 billion in FY2025 and $147.1 billion in FY2024, with a gross margin of 22.9% in FY2025 versus 22.3% in FY2024. Identical sales excluding fuel grew 2.9% in FY2025. Operating profit was $1.9 billion (1.28% of sales) in FY2025, down from $3.8 billion (2.62% of sales) in FY2024, with FY2025 results including $2.5 billion in fulfillment network impairment and related charges. Pickup and delivery services were available at 2,408 supermarkets as of the FY2025 filing. CEO is Kevin M. Brown. Chairman is Ronald L. Sargent. CFO is David J.C. Kennerley.

Revenue model

Transactional retail sales of groceries, pharmacy products, fuel, and general merchandise. Secondary revenue from Kroger Precision Marketing, a retail media business selling targeted advertising to consumer-packaged goods companies using first-party customer data.

Products and services

Supermarket groceries, pharmacy products, fuel, general merchandise, private-label products, eCommerce pickup (including Harris Teeter ExpressLane), home delivery via retail stores and customer fulfillment centers, third-party delivery platforms, and retail media advertising through Kroger Precision Marketing.

Customers and end markets

Household consumers shopping for food, health, and everyday goods. Consumer-packaged goods companies purchasing retail media advertising. End markets include grocery, pharmacy, and fuel retail.

Value-chain role

Retailer and distributor. Operates supermarkets and digital channels that aggregate supplier products for direct sale to consumers. Also acts as an advertising platform connecting CPG brands to its shopper base.

Geographic exposure

United States. The filing does not specify individual state or regional revenue breakdowns, but the company operates retail divisions nationally including the Atlanta, Delta, Ralphs, and Houston divisions, among others.

Competitors

Albertsons Companies, Costco Wholesale Corporation, CVS Health Corporation, Koninklijke Ahold Delhaize N.V., Target Corporation, Walgreens Boots Alliance, Walmart Inc.

Source: SEC 10-K, filed 2026-03-31

Industry: Retail-Grocery Stores Peers: Albertsons Companies Inc Blue Apron Holdings, Inc. Caseys General Stores Inc Grocery Outlet Holding Corp Ingles Markets Inc Natural Grocers by Vitamin Cottage Inc Sprouts Farmers Market Inc Village Super Market Inc Weis Markets Inc