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Lamar Advertising Co

lamar.com

Lamar Advertising Co (NASDAQ: LAMR) is an outdoor advertising company that owns and operates billboard, transit, and logo sign displays across the United States. Revenue is generated by leasing advertising space on these structures to businesses and organizations on short-term contracts, a transactional ad-supported model. The 10-K filed 2026-02-20 covers the fiscal year ended December 31, 2025, and identifies Lamar as a well-known seasoned issuer, indicating scale within the out-of-home advertising sector. The company operates through Lamar Media Corp., its wholly owned operating subsidiary, which is the primary debt-issuing entity in the corporate structure. Based on the filing excerpts available, specific FY2025 revenue figures, display counts, and competitor names are not disclosed in the provided text, so those details are omitted here.

Products & Services

Billboard advertising displays, transit advertising panels, logo sign displays, and digital out-of-home advertising structures.

Revenue Model

Advertising lease revenue from short-term contracts with businesses that place ads on Lamar-owned outdoor displays, including billboards, transit panels, and logo signs.

Customers & Markets

Businesses and organizations purchasing outdoor advertising placements. Specific customer concentration data and end market breakdowns are not supported by the provided filing excerpts.

Geographic Exposure

United States. Specific state or market breakdown not supported by the provided filing excerpts.

Financial Snapshot

Revenue
TTM
$2.289B
Gross Margin
TTM
70.74%
Net Income
TTM
$549.6M
Current Assets
2026 Q1
Current Liabilities
2026 Q1
Current Ratio
2026 Q1
58.01%
Total Assets
2026 Q1
Total Liabilities
2026 Q1
Book Value
2026 Q1
$981.7M
Cash
2026 Q1
P/E
TTM
29.53
Free Cash Flow
TTM
$699.6M

Stock Price

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Market Cap: $16.232 Billion

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