$MFON
Mobivity Holdings Corp Stock $mfon

$mfon Overview Financials Valuation SEC Filings Company Website

2021 Q1 Form 10-K Financial Statement

#000156276221000136 Filed on March 30, 2021

Income Statement

Concept	2021 Q1	2019 Q4	2019
Revenue	$2.458M	$2.724M	$10.06M
YoY Change	-45.99%	40.71%	-12.98%
Cost Of Revenue	$1.042M	$1.553M	$5.938M
YoY Change	-34.25%	14.08%	51.01%
Gross Profit	$1.416M	$1.170M	$4.119M
YoY Change	-52.26%	103.87%	-45.98%
Gross Profit Margin	57.61%	42.97%	40.95%
Selling, General & Admin	$2.186M	$2.169M	$8.296M
YoY Change	6.39%	0.22%	2.58%
% of Gross Profit	154.41%	185.36%	201.42%
Research & Development	$724.0K	$1.312M	$3.610M
YoY Change	-56.84%	1630.52%	-2.8%
% of Gross Profit	51.13%	112.07%	87.65%
Depreciation & Amortization	$141.6K	$137.0K	$600.1K
YoY Change	-18.6%	-3.56%	41.11%
% of Gross Profit	10.0%	11.7%	14.57%
Operating Expenses	$3.077M	$3.618M	$12.51M
YoY Change	-21.24%	-24.21%	1.78%
Operating Profit	-$1.661M	-$2.448M	-$8.387M
YoY Change	76.57%	-41.72%	79.87%
Interest Expense	$32.52K	-$46.36K	$236.7K
YoY Change	-57.87%	155.43%	-210.6%
% of Operating Profit
Other Income/Expense, Net	-$32.99K		-$434.9K
YoY Change	-56.14%
Pretax Income	-$1.694M	-$2.494M	-$8.822M
YoY Change	66.75%	-40.87%	22.26%
Income Tax		$0.00
% Of Pretax Income
Net Earnings	-$1.694M	-$2.494M	-$8.822M
YoY Change	66.75%	-40.87%	22.26%
Net Earnings / Revenue	-68.92%	-91.57%	-87.72%
Basic Earnings Per Share
Diluted Earnings Per Share	-$30.57K	-$48.54K	-$184.9K
COMMON SHARES
Basic Shares Outstanding	55.41M
Diluted Shares Outstanding

Balance Sheet

Concept	2021 Q1	2019 Q4	2019
SHORT-TERM ASSETS
Cash & Short-Term Investments	$1.027M	$273.6K	$273.6K
YoY Change	393.33%	-50.64%	-50.64%
Cash & Equivalents	$1.027M	$273.6K
Short-Term Investments
Other Short-Term Assets	$342.4K	$601.7K	$601.8K
YoY Change	-51.3%	-18.28%	-18.27%
Inventory
Prepaid Expenses
Receivables	$1.366M	$614.7K	$1.142M
Other Receivables	$0.00	$0.00	$0.00
Total Short-Term Assets	$3.897M	$2.017M	$2.017M
YoY Change	37.79%	-18.38%	-18.38%
LONG-TERM ASSETS
Property, Plant & Equipment	$1.132M	$260.7K	$260.7K
YoY Change	3324.01%
Goodwill	$496.4K	$496.4K
YoY Change		-7.66%
Intangibles	$1.275M	$1.762M
YoY Change
Long-Term Investments
YoY Change
Other Assets	$314.7K	$67.79K	$67.79K
YoY Change	372.18%	-87.14%	-87.14%
Total Long-Term Assets	$4.399M	$3.847M	$3.847M
YoY Change	1.59%	-22.43%	-22.43%
TOTAL ASSETS
Total Short-Term Assets	$3.897M	$2.017M	$2.017M
Total Long-Term Assets	$4.399M	$3.847M	$3.847M
Total Assets	$8.296M	$5.864M	$5.864M
YoY Change	15.9%	-21.08%	-21.08%
SHORT-TERM LIABILITIES
YoY Change
Accounts Payable	$2.244M	$3.257M	$3.257M
YoY Change	-38.08%	88.08%	88.08%
Accrued Expenses	$631.1K	$538.6K	$538.6K
YoY Change	-9.24%	49.82%	49.82%
Deferred Revenue
YoY Change
Short-Term Debt	$0.00	$0.00	$0.00
YoY Change
Long-Term Debt Due	$432.2K	$681.3K	$681.3K
YoY Change	-36.78%	-46.76%	-46.76%
Total Short-Term Liabilities	$4.478M	$5.226M	$5.226M
YoY Change	-31.58%	-13.65%	-13.65%
LONG-TERM LIABILITIES
Long-Term Debt	$1.491M	$1.568M	$1.568M
YoY Change	-9.03%	706.63%	706.63%
Other Long-Term Liabilities	$2.058M	$785.7K	$785.7K
YoY Change	60.24%	-8.69%	-8.69%
Total Long-Term Liabilities	$3.549M	$2.353M	$2.353M
YoY Change	21.41%	123.09%	123.09%
TOTAL LIABILITIES
Total Short-Term Liabilities	$4.478M	$5.226M	$5.226M
Total Long-Term Liabilities	$3.549M	$2.353M	$2.353M
Total Liabilities	$8.027M	$7.579M	$7.579M
YoY Change	-15.22%	6.65%	6.65%
SHAREHOLDERS EQUITY
Retained Earnings	-$101.3M	-$96.66M
YoY Change
Common Stock	$55.41K	$51.38K
YoY Change
Preferred Stock
YoY Change
Treasury Stock (at cost)
YoY Change
Treasury Stock Shares
Shareholders Equity	$269.4K	-$1.714M	-$1.714M
YoY Change
Total Liabilities & Shareholders Equity	$8.296M	$5.864M	$5.864M
YoY Change	15.9%	-21.08%	-21.08%

Cashflow Statement

Concept	2021 Q1	2019 Q4	2019
OPERATING ACTIVITIES
Net Income	-$1.694M	-$2.494M	-$8.822M
YoY Change	66.75%	-40.87%	22.26%
Depreciation, Depletion And Amortization	$141.6K	$137.0K	$600.1K
YoY Change	-18.6%	-3.56%	41.11%
Cash From Operating Activities	-$1.902M	-$1.938M	-$5.750M
YoY Change	459.55%	-22.65%	26.4%
INVESTING ACTIVITIES
Capital Expenditures	$75.85K	$323.3K	$12.28K
YoY Change	1445.79%	-110.27%	-100.35%
Acquisitions
YoY Change
Other Investing Activities
YoY Change
Cash From Investing Activities	-$126.4K	$323.3K	-$557.2K
YoY Change	516.81%	-110.27%	-84.19%
FINANCING ACTIVITIES
Cash Dividend Paid
YoY Change
Common Stock Issuance & Retirement, Net			$2.800M
YoY Change			-65.23%
Debt Paid & Issued, Net
YoY Change
Cash From Financing Activities	-221.1K	916.1K	6.004M
YoY Change	-170.32%	-11.65%	-25.86%
NET CHANGE
Cash From Operating Activities	-1.902M	-1.938M	-5.750M
Cash From Investing Activities	-126.4K	323.3K	-557.2K
Cash From Financing Activities	-221.1K	916.1K	6.004M
Net Change In Cash	-2.256M	-699.0K	-280.7K
YoY Change	3349.9%	-84.86%	-1285.2%
FREE CASH FLOW
Cash From Operating Activities	-$1.902M	-$1.938M	-$5.750M
Capital Expenditures	$75.85K	$323.3K	$12.28K
Free Cash Flow	-$1.978M	-$2.262M	-$5.762M
YoY Change	473.59%	-452.17%	462.81%

Facts In Submission

Frame	Concept Type	Concept / XBRL Key	Value
CY2020	dei	Icfr Auditor Attestation Flag IcfrAuditorAttestationFlag	false
CY2020	dei	Amendment Flag AmendmentFlag	false
CY2020	dei	Local Phone Number LocalPhoneNumber	282-7660
CY2020	dei	Security12g Title Security12gTitle	Common Stock, $.001 par value
CY2020	dei	Trading Symbol TradingSymbol	mfon
CY2020	dei	City Area Code CityAreaCode	877
CY2020	dei	Current Fiscal Year End Date CurrentFiscalYearEndDate	--12-31
CY2020	dei	Document Fiscal Period Focus DocumentFiscalPeriodFocus	FY
CY2020	dei	Document Fiscal Year Focus DocumentFiscalYearFocus	2020
CY2020	dei	Document Period End Date DocumentPeriodEndDate	2020-12-31
CY2020	dei	Document Type DocumentType	10-K
CY2020	dei	Entity Address Address Line1 EntityAddressAddressLine1	3133 West Frye Road
CY2020	dei	Entity Address Address Line2 EntityAddressAddressLine2	# 215
CY2020	dei	Entity Address City Or Town EntityAddressCityOrTown	Chandler
CY2020	dei	Entity Address Postal Zip Code EntityAddressPostalZipCode	85226
CY2020	dei	Entity Address State Or Province EntityAddressStateOrProvince	AZ
CY2020	dei	Entity Central Index Key EntityCentralIndexKey	0001447380
CY2021Q1	dei	Entity Common Stock Shares Outstanding EntityCommonStockSharesOutstanding	55410695
CY2020	dei	Entity Current Reporting Status EntityCurrentReportingStatus	Yes
CY2020	dei	Entity Emerging Growth Company EntityEmergingGrowthCompany	false
CY2020	dei	Entity File Number EntityFileNumber	000-53851
CY2020	dei	Entity Filer Category EntityFilerCategory	Non-accelerated Filer
CY2020	dei	Entity Incorporation State Country Code EntityIncorporationStateCountryCode	NV
CY2020	dei	Entity Interactive Data Current EntityInteractiveDataCurrent	Yes
CY2020Q2	dei	Entity Public Float EntityPublicFloat	26270789
CY2020	dei	Entity Registrant Name EntityRegistrantName	Mobivity Holdings Corp.
CY2020	dei	Entity Shell Company EntityShellCompany	false
CY2020	dei	Entity Small Business EntitySmallBusiness	true
CY2020	dei	Entity Tax Identification Number EntityTaxIdentificationNumber	26-3439095
CY2020	dei	Entity Voluntary Filers EntityVoluntaryFilers	No
CY2020	dei	Entity Well Known Seasoned Issuer EntityWellKnownSeasonedIssuer	No
CY2020	mfon	Increase Decrease In Operating Lease Assets And Liabilities IncreaseDecreaseInOperatingLeaseAssetsAndLiabilities	-33590
CY2019	mfon	Issuance Of Common Stock For Debt Conversion IssuanceOfCommonStockForDebtConversion	2582916
CY2020	mfon	Issuance Of Common Stock For Debt Conversion IssuanceOfCommonStockForDebtConversion	1392208
CY2019	mfon	Lease Adoption LeaseAdoption	538740
CY2019	mfon	Amortization Expense AmortizationExpense	4419
CY2020	mfon	Amortization Expense AmortizationExpense	-17214
CY2020	mfon	Average Percent Increase In Guest Spending Using Company Platform AveragePercentIncreaseInGuestSpendingUsingCompanyPlatform	0.13
CY2019Q1	mfon	Call Option Value CallOptionValue	8821
CY2019Q1	mfon	Call Option Value CallOptionValue	13239
CY2019Q1	mfon	Call Option Value CallOptionValue	113046
CY2019Q1	mfon	Call Option Value CallOptionValue	12537
CY2019Q1	mfon	Call Option Value CallOptionValue	37697
CY2019Q1	mfon	Call Option Value CallOptionValue	37688
CY2019Q2	mfon	Call Option Value CallOptionValue	1283178
CY2019Q3	mfon	Call Option Value CallOptionValue	91537
CY2019Q4	mfon	Call Option Value CallOptionValue	96165
CY2019Q4	mfon	Call Option Value CallOptionValue	142409
CY2020Q1	mfon	Call Option Value CallOptionValue	6472
CY2020Q2	mfon	Call Option Value CallOptionValue	326752
CY2020Q4	mfon	Call Option Value CallOptionValue	12689
CY2020Q4	mfon	Call Option Value CallOptionValue	615495
CY2020Q4	mfon	Call Option Value CallOptionValue	254373
CY2020	mfon	Change In Ownership Limit Operating Loss ChangeInOwnershipLimitOperatingLoss	207000
CY2019Q4	mfon	Deferred Tax Assets Depreciation And Amortization DeferredTaxAssetsDepreciationAndAmortization	4241000
CY2020Q4	mfon	Deferred Tax Assets Depreciation And Amortization DeferredTaxAssetsDepreciationAndAmortization	3867000
CY2019	mfon	Effective Income Tax Rate Reconciliation Computed Expected Tax Expense EffectiveIncomeTaxRateReconciliationComputedExpectedTaxExpense	-1853000
CY2020	mfon	Effective Income Tax Rate Reconciliation Computed Expected Tax Expense EffectiveIncomeTaxRateReconciliationComputedExpectedTaxExpense	-613000
CY2019	mfon	Effective Income Tax Rate Reconciliation Expiration Of Net Operating Loss Carryforwards EffectiveIncomeTaxRateReconciliationExpirationOfNetOperatingLossCarryforwards	44000
CY2020	mfon	Effective Income Tax Rate Reconciliation Expiration Of Net Operating Loss Carryforwards EffectiveIncomeTaxRateReconciliationExpirationOfNetOperatingLossCarryforwards	44000
CY2019Q4	mfon	Equity Amount Payable EquityAmountPayable	100862
CY2020Q4	mfon	Equity Amount Payable EquityAmountPayable	100862
CY2019Q4	mfon	Equity Payable EquityPayable	100862
CY2020Q4	mfon	Equity Payable EquityPayable	100862
CY2019Q3	mfon	Exercise Price ExercisePrice	1.25
CY2019	mfon	Increase Decrease In Contract With Customer Asset Non Current IncreaseDecreaseInContractWithCustomerAssetNonCurrent	516431
CY2020	mfon	Increase Decrease In Contract With Customer Asset Non Current IncreaseDecreaseInContractWithCustomerAssetNonCurrent	-155485
CY2019	mfon	Increase Decrease In Deferred Revenue And Customer Deposits IncreaseDecreaseInDeferredRevenueAndCustomerDeposits	-1516832
CY2020	mfon	Increase Decrease In Deferred Revenue And Customer Deposits IncreaseDecreaseInDeferredRevenueAndCustomerDeposits	166288
CY2019	mfon	Increase Decrease In Operating Lease Assets And Liabilities IncreaseDecreaseInOperatingLeaseAssetsAndLiabilities	14887
CY2019	mfon	Loss On Conversion LossOnConversion	-232462
CY2020	mfon	Loss On Conversion LossOnConversion	-668260
CY2019Q1	mfon	Monthly Installments In Which Options Vest After Initial Vesting Anniversary MonthlyInstallmentsInWhichOptionsVestAfterInitialVestingAnniversary	P48M
CY2019Q1	mfon	Monthly Installments In Which Options Vest After Initial Vesting Anniversary MonthlyInstallmentsInWhichOptionsVestAfterInitialVestingAnniversary	P48M
CY2019Q1	mfon	Monthly Installments In Which Options Vest After Initial Vesting Anniversary MonthlyInstallmentsInWhichOptionsVestAfterInitialVestingAnniversary	P48M
CY2019Q1	mfon	Monthly Installments In Which Options Vest After Initial Vesting Anniversary MonthlyInstallmentsInWhichOptionsVestAfterInitialVestingAnniversary	P48M
CY2019Q1	mfon	Monthly Installments In Which Options Vest After Initial Vesting Anniversary MonthlyInstallmentsInWhichOptionsVestAfterInitialVestingAnniversary	P48M
CY2019Q2	mfon	Monthly Installments In Which Options Vest After Initial Vesting Anniversary MonthlyInstallmentsInWhichOptionsVestAfterInitialVestingAnniversary	P48M
CY2019Q3	mfon	Monthly Installments In Which Options Vest After Initial Vesting Anniversary MonthlyInstallmentsInWhichOptionsVestAfterInitialVestingAnniversary	P36M
CY2019Q4	mfon	Monthly Installments In Which Options Vest After Initial Vesting Anniversary MonthlyInstallmentsInWhichOptionsVestAfterInitialVestingAnniversary	P36M
CY2019Q4	mfon	Monthly Installments In Which Options Vest After Initial Vesting Anniversary MonthlyInstallmentsInWhichOptionsVestAfterInitialVestingAnniversary	P36M
CY2020Q1	mfon	Monthly Installments In Which Options Vest After Initial Vesting Anniversary MonthlyInstallmentsInWhichOptionsVestAfterInitialVestingAnniversary	P36M
CY2020Q4	mfon	Monthly Installments In Which Options Vest After Initial Vesting Anniversary MonthlyInstallmentsInWhichOptionsVestAfterInitialVestingAnniversary	P36M
CY2020Q4	mfon	Monthly Installments In Which Options Vest After Initial Vesting Anniversary MonthlyInstallmentsInWhichOptionsVestAfterInitialVestingAnniversary	P36M
CY2020Q4	mfon	Monthly Installments In Which Options Vest After Initial Vesting Anniversary MonthlyInstallmentsInWhichOptionsVestAfterInitialVestingAnniversary	P36M
CY2019	mfon	Number Of Acquisitions NumberOfAcquisitions	0
CY2020	mfon	Number Of Acquisitions NumberOfAcquisitions	0
CY2019Q1	mfon	Number Of Employees Options Granted NumberOfEmployeesOptionsGranted	1
CY2019Q1	mfon	Number Of Employees Options Granted NumberOfEmployeesOptionsGranted	1
CY2019Q1	mfon	Number Of Employees Options Granted NumberOfEmployeesOptionsGranted	1
CY2019Q1	mfon	Number Of Employees Options Granted NumberOfEmployeesOptionsGranted	1
CY2019Q1	mfon	Number Of Employees Options Granted NumberOfEmployeesOptionsGranted	1
CY2019Q1	mfon	Number Of Employees Options Granted NumberOfEmployeesOptionsGranted	1
CY2019Q2	mfon	Number Of Employees Options Granted NumberOfEmployeesOptionsGranted	3
CY2019Q3	mfon	Number Of Employees Options Granted NumberOfEmployeesOptionsGranted	4
CY2019Q4	mfon	Number Of Employees Options Granted NumberOfEmployeesOptionsGranted	1
CY2019Q4	mfon	Number Of Employees Options Granted NumberOfEmployeesOptionsGranted	12
CY2020Q1	mfon	Number Of Employees Options Granted NumberOfEmployeesOptionsGranted	1
CY2020Q2	mfon	Number Of Employees Options Granted NumberOfEmployeesOptionsGranted	4
CY2020Q4	mfon	Number Of Employees Options Granted NumberOfEmployeesOptionsGranted	1
CY2020Q4	mfon	Number Of Employees Options Granted NumberOfEmployeesOptionsGranted	1
CY2020Q4	mfon	Number Of Employees Options Granted NumberOfEmployeesOptionsGranted	6
CY2019Q3	mfon	Offering Price OfferingPrice	1.00
CY2020Q4	mfon	Operating Lease Right Of Use Asset Current OperatingLeaseRightOfUseAssetCurrent	47038
CY2020Q4	mfon	Options To Purchase Shares Inthemoney OptionsToPurchaseSharesInthemoney	5990884
CY2019	mfon	Payments On Related Party Notes Payable PaymentsOnRelatedPartyNotesPayable	9308
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CY2020	mfon	Percent Of Improvement In Frequency Using Company Platform PercentOfImprovementInFrequencyUsingCompanyPlatform	0.26
CY2020Q4	mfon	Pre Change Net Operating Loss Carryforward PreChangeNetOperatingLossCarryforward	6000000
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CY2020Q4	mfon	Ratio Of Converted Warrant Units RatioOfConvertedWarrantUnits	1
CY2020	mfon	Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Cancelled Forfeited Expired Weighted Average Exercise Price ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsCancelledForfeitedExpiredWeightedAverageExercisePrice
CY2019	mfon	Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Exercised In Period ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExercisedInPeriod
CY2020	mfon	Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Exercised In Period ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExercisedInPeriod
CY2020	mfon	Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Exercise In Period Weighted Average Exercise Price ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExerciseInPeriodWeightedAverageExercisePrice
CY2019	mfon	Stock Issued During Period Shares Debts Conversion StockIssuedDuringPeriodSharesDebtsConversion	2582916
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CY2020	mfon	Stock Issued During Period Value Debt Conversion StockIssuedDuringPeriodValueDebtConversion	2060468
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CY2019Q4	us-gaap	Accumulated Other Comprehensive Income Loss Net Of Tax AccumulatedOtherComprehensiveIncomeLossNetOfTax	8780
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CY2019Q4	us-gaap	Additional Paid In Capital AdditionalPaidInCapital	94781738
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CY2019	us-gaap	Adjustments To Additional Paid In Capital Sharebased Compensation Requisite Service Period Recognition Value AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue	1163270
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CY2019Q4	us-gaap	Cash And Cash Equivalents At Carrying Value CashAndCashEquivalentsAtCarryingValue	273599
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CY2019Q4	us-gaap	Commitments And Contingencies CommitmentsAndContingencies
CY2020Q4	us-gaap	Commitments And Contingencies CommitmentsAndContingencies
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CY2019	us-gaap	Defined Contribution Plan Employer Discretionary Contribution Amount DefinedContributionPlanEmployerDiscretionaryContributionAmount	0
CY2020	us-gaap	Defined Contribution Plan Employer Discretionary Contribution Amount DefinedContributionPlanEmployerDiscretionaryContributionAmount	0
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CY2020	us-gaap	Depreciation Depletion And Amortization DepreciationDepletionAndAmortization	696574
CY2019	us-gaap	Increase Decrease In Other Operating Capital Net IncreaseDecreaseInOtherOperatingCapitalNet	-8615
CY2020	us-gaap	Increase Decrease In Other Operating Capital Net IncreaseDecreaseInOtherOperatingCapitalNet	-14040
CY2019	us-gaap	Comprehensive Income Net Of Tax ComprehensiveIncomeNetOfTax	-8817953
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CY2020	us-gaap	Nature Of Operations NatureOfOperations	<div> <div style="margin-left:0pt;margin-right:0pt;"> <p style="margin:0pt;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;font-weight:bold;">The Company</font> </p> <p style="margin:0pt;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;"></font> </p> <p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;">Mobivity Holdings Corp. (the “Company” or “we”) is in the business of developing and operating proprietary platforms over which brands and enterprises can conduct national and localized, data-driven marketing campaigns. </font> </p> <p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;"></font> </p> <p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;color:#000000;">Mobivity’s Recurrency platform enables multi-unit retailers to leverage the power of their own data to yield maximum customer spend, frequency and loyalty while achieving the highest Return on Marketing Spend (ROMS) possible. Mobivity’s customers use Recurrency to:</font> </p> <p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;"> </font> </p> <div style="width:100%"><table style="width:100%; table-layout: fixed;" cellpadding="0" cellspacing="0"><tr><td style="width:18pt;"><p style="width:18pt;font-size:0pt;"></p></td><td valign="top" align="left" style="width: 18.00pt;"> <p style="vertical-align:baseline;color:#000000;font-family:Times New Roman;font-size: 10pt;margin:0pt;"> <font style="margin:0pt;font-family:Symbol;font-size:10pt;vertical-align:baseline;color:#000000;;"> ·</font> </p> </td><td style="width:0pt;"><p style="width:0pt;width:0pt;font-size:0pt;"></p></td><td align="left" valign="top"> <p style="vertical-align:baseline;color:#000000;font-family:Times New Roman;font-size: 10pt;margin:0pt;"> <a name="_Aci_An10_3F"></a><a name="_Aci_Pa10_2D31387C3336"></a><a name="_7d88af0417c84ea58b2c09ffe8098029"></a><a name="_1eeca22b48ee4d6d9e8d1631a5b07bc0"></a><a name="_c43889fdf1ea4f83b7762c13e02d1595"></a><a name="_5b3bfc79100f4f25a5ab490a33bb2170"></a><a name="_94b88f25930e470ea6301b7cbd435121"></a><a name="_48b164fca78743bf83aa8fe981bf57fa"></a><a name="_68f75a48a9f04e84ba25b8a7288c1246"></a><a name="_fe01a2cac2c04c3ebef97fb077a92c22"></a><a name="_ffecb403231945fe94681d579f9e4f1a"></a><a name="_32962a4aae7a4af78ce7b6b2bba2c38e"></a><a name="_e97ca54e84364ab2ab6806659e39dcce"></a><a name="_10c29dc44ba04024b3e9113ccc4a6a08"></a><a name="_77b66c075b024a3da6911098dd7396cb"></a><a name="_456fe43f3b3240b4ae7016f32197f37f"></a><a name="_e9a5d3085c9649d58b5771b1b2349c17"></a><a name="_ecb33ed8831f4e128727aa7514e31ac7"></a><a name="_3eca12c338a642e4b623ee6e2a8dc193"></a><a name="_c5b13e11f22d4ef3af8494aa9b7a413b"></a><a name="_5362563645184eebb43ea4aa3062f45b"></a><a name="_474b39a58b37444599dd22051eedd6bb"></a><font style="display: inline;color:#000000;">Transform messy point-of-sale (POS) data collected from</font><font style="display: inline;color:#000000;"> thousands</font><font style="display: inline;color:#000000;"> of points of sale into usable intelligence.</font></p></td></tr></table></div> <div style="width:100%"><table style="width:100%; table-layout: fixed;" cellpadding="0" cellspacing="0"><tr><td style="width:18pt;"><p style="width:18pt;font-size:0pt;"></p></td><td valign="top" align="left" style="width: 18.00pt;"> <p style="vertical-align:baseline;color:#000000;font-family:Times New Roman;font-size: 10pt;margin:0pt;"> <font style="margin:0pt;font-family:Symbol;font-size:10pt;vertical-align:baseline;color:#000000;;"> ·</font> </p> </td><td style="width:0pt;"><p style="width:0pt;width:0pt;font-size:0pt;"></p></td><td align="left" valign="top"> <p style="vertical-align:baseline;color:#000000;font-family:Times New Roman;font-size: 10pt;margin:0pt;"> <a name="_Aci_An11_3F"></a><a name="_Aci_Pa11_2D31387C3336"></a><font style="display: inline;color:#000000;">Measure, predict, and boost guest frequency and spend by channel.</font></p></td></tr></table></div> <div style="width:100%"><table style="width:100%; table-layout: fixed;" cellpadding="0" cellspacing="0"><tr><td style="width:18pt;"><p style="width:18pt;font-size:0pt;"></p></td><td valign="top" align="left" style="width: 18.00pt;"> <p style="vertical-align:baseline;color:#000000;font-family:Times New Roman;font-size: 10pt;margin:0pt;"> <font style="margin:0pt;font-family:Symbol;font-size:10pt;vertical-align:baseline;color:#000000;;"> ·</font> </p> </td><td style="width:0pt;"><p style="width:0pt;width:0pt;font-size:0pt;"></p></td><td align="left" valign="top"> <p style="vertical-align:baseline;color:#000000;font-family:Times New Roman;font-size: 10pt;margin:0pt;"> <a name="_Aci_An12_3F"></a><a name="_Aci_Pa12_2D31387C3336"></a><font style="display: inline;color:#000000;">Deploy and manage one-time use offer codes and attribute sales accurately across every channel, promotion and media program.</font></p></td></tr></table></div> <div style="width:100%"><table style="width:100%; table-layout: fixed;" cellpadding="0" cellspacing="0"><tr><td style="width:18pt;"><p style="width:18pt;font-size:0pt;"></p></td><td valign="top" align="left" style="width: 18.00pt;"> <p style="vertical-align:baseline;color:#000000;font-family:Times New Roman;font-size: 10pt;margin:0pt;"> <font style="margin:0pt;font-family:Symbol;font-size:10pt;vertical-align:baseline;color:#000000;;"> ·</font> </p> </td><td style="width:0pt;"><p style="width:0pt;width:0pt;font-size:0pt;"></p></td><td align="left" valign="top"> <p style="vertical-align:baseline;color:#000000;font-family:Times New Roman;font-size: 10pt;margin:0pt;"> <a name="_Aci_An13_3F"></a><a name="_Aci_Pa13_2D31387C3336"></a><font style="display: inline;color:#000000;">Deliver 1:1 promotions and offers with customized Mobile Messaging, Personalized Receipt Promotions and Integrated Loyalty programs.</font></p></td></tr></table></div> <p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;"> </font> </p> <p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;color:#000000;">Mobivity’s Recurrency, delivered as a SaaS platform, is used by leading brands including Subway, Sonic Drive-In, Chick-fil-A</font><font style="display: inline;color:#000000;">,</font><font style="display: inline;color:#000000;"> Checkers/Rally’s </font><font style="display: inline;color:#000000;">and Circle K’s </font><font style="display: inline;color:#000000;">across more than </font><font style="display: inline;color:#000000;">40,000</font><font style="display: inline;color:#000000;"> retail locations globally.</font> </p> <p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;"> </font> </p> <p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;color:#000000;">We’re living in a data-driven economy. In fact, by 2003 — when the concept of “big data” became common vernacular in marketing - as much data was being created every two day as had been created in all of time prior to 2003. Today, Big Data has grown at such a rate that 90% of the world’s data has been created in the past two years. Unfortunately, despite there being so much data accumulated, only one percent of data is being utilized today by most businesses.</font> </p> <p style="margin:0pt;font-family:Times New Roman;font-size: 12pt"> <font style="display: inline;font-size:12pt;color:#000000;"></font> </p> <p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;color:#000000;">The challenge for multi-unit retailers isn’t that they don’t have enough data; in fact, national retailers are collecting</font><font style="display: inline;color:#000000;"> millions</font><font style="display: inline;color:#000000;"> of detailed transactions daily from</font><font style="display: inline;color:#000000;"> thousands</font><font style="display: inline;color:#000000;"> of points of sale around the world. The challenge is being able to make sense of this transaction data, which is riddled with data entry errors, collected by multiple POS systems and complicated by a taxonomy compiled by</font><font style="display: inline;color:#000000;"> thousands</font><font style="display: inline;color:#000000;"> of different franchisee owners. To normalize such an overwhelming amount of data into usable intelligence and then leverage it to optimize media investment and promotion strategy requires numerous teams of data analysts and data scientists that many retailers and restaurant operators simply don’t have. Which is why so many technology and data companies, that can help solve these challenges, have been invested in and acquired by brands including, McDonald’s, Starbucks and Yum Brands.</font> </p> <p style="margin:0pt;font-family:Times New Roman;font-size: 12pt"> <font style="display: inline;font-size:12pt;color:#000000;"></font> </p> <p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;color:#000000;">Mobivity’s Recurrency platform fills this need with a self-service SaaS offering, enabling operators to intelligently optimize their promotions, media and marketing spend. Recurrency drives system-wide sales producing on average a </font><font style="display: inline;color:#000000;">13%</font><font style="display: inline;color:#000000;"> increase in guest spend and a </font><font style="display: inline;color:#000000;">26%</font><font style="display: inline;color:#000000;"> improvement in frequency, ultimately delivering an average Return on Marketing Spend of 10X. In other words, for every dollar invested in marketing, retailers using Recurrency to manage, optimize and deliver multi-channel consumer promotions generate an average of ten dollars in </font><font style="display: inline;font-style:italic;color:#000000;">incremental</font><font style="display: inline;color:#000000;"> revenue from their customers.</font> </p> <p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;color:#000000;"></font> </p> <p style="margin:0pt;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;color:#000000;">We generate revenue by charging the resellers, brands and enterprises a per-message transactional fee, or through fixed or variable software licensing fees.</font> </p> <p><font size="1"> </font></p> </div> </div>
CY2020Q4	us-gaap	Liabilities Noncurrent LiabilitiesNoncurrent	2343832
CY2020Q4	us-gaap	Liability For Uncertain Tax Positions Current LiabilityForUncertainTaxPositionsCurrent	0
CY2019Q4	us-gaap	Long Term Debt Current LongTermDebtCurrent	681276
CY2020Q4	us-gaap	Long Term Debt Current LongTermDebtCurrent	641676
CY2020Q4	us-gaap	Long Term Debt Maturities Repayments Of Principal After Year Five LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFive
CY2020Q4	us-gaap	Long Term Debt Maturities Repayments Of Principal In Next Twelve Months LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths	641676
CY2020Q4	us-gaap	Long Term Debt Maturities Repayments Of Principal In Year Five LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive
CY2020Q4	us-gaap	Long Term Debt Maturities Repayments Of Principal In Year Four LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour	3470
CY2020Q4	us-gaap	Long Term Debt Maturities Repayments Of Principal In Year Three LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree	33410
CY2020Q4	us-gaap	Long Term Debt Maturities Repayments Of Principal In Year Two LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo	1462121
CY2019Q4	us-gaap	Long Term Debt Noncurrent LongTermDebtNoncurrent	1567529
CY2020Q4	us-gaap	Long Term Debt Noncurrent LongTermDebtNoncurrent	1499001
CY2019	us-gaap	Net Cash Provided By Used In Financing Activities NetCashProvidedByUsedInFinancingActivities	6003963
CY2020	us-gaap	Net Cash Provided By Used In Financing Activities NetCashProvidedByUsedInFinancingActivities	4661479
CY2019	us-gaap	Net Cash Provided By Used In Investing Activities NetCashProvidedByUsedInInvestingActivities	-557233
CY2020	us-gaap	Net Cash Provided By Used In Investing Activities NetCashProvidedByUsedInInvestingActivities	-297195
CY2019	us-gaap	Net Cash Provided By Used In Operating Activities NetCashProvidedByUsedInOperatingActivities	-5749595
CY2020	us-gaap	Net Cash Provided By Used In Operating Activities NetCashProvidedByUsedInOperatingActivities	-1329111
CY2019	us-gaap	Net Income Loss NetIncomeLoss	-8821974
CY2020	us-gaap	Net Income Loss NetIncomeLoss	-2918397
CY2019Q4	us-gaap	Notes Payable Current NotesPayableCurrent	540576
CY2020Q4	us-gaap	Notes Payable Current NotesPayableCurrent	561676
CY2019Q4	us-gaap	Notes Payable Related Parties Classified Current NotesPayableRelatedPartiesClassifiedCurrent	140700
CY2020Q4	us-gaap	Notes Payable Related Parties Classified Current NotesPayableRelatedPartiesClassifiedCurrent	80000
CY2019Q4	us-gaap	Notes Payable Related Parties Noncurrent NotesPayableRelatedPartiesNoncurrent	1000000
CY2019	us-gaap	Operating Expenses OperatingExpenses	12505719
CY2020	us-gaap	Operating Expenses OperatingExpenses	10463214
CY2019	us-gaap	Operating Income Loss OperatingIncomeLoss	-8387095
CY2020	us-gaap	Operating Income Loss OperatingIncomeLoss	-1955771
CY2020Q4	us-gaap	Operating Lease Liability OperatingLeaseLiability	71469
CY2019Q4	us-gaap	Operating Lease Liability Current OperatingLeaseLiabilityCurrent	258343
CY2020Q4	us-gaap	Operating Lease Liability Current OperatingLeaseLiabilityCurrent	58173
CY2019Q4	us-gaap	Operating Lease Liability Noncurrent OperatingLeaseLiabilityNoncurrent	45460
CY2020Q4	us-gaap	Operating Lease Liability Noncurrent OperatingLeaseLiabilityNoncurrent	13296
CY2019Q4	us-gaap	Operating Lease Right Of Use Asset OperatingLeaseRightOfUseAsset	260645
CY2020Q4	us-gaap	Operating Lease Right Of Use Asset OperatingLeaseRightOfUseAsset	10444
CY2019	us-gaap	Operating Leases Rent Expense Net OperatingLeasesRentExpenseNet	320496
CY2020	us-gaap	Operating Leases Rent Expense Net OperatingLeasesRentExpenseNet	317774
CY2020Q4	us-gaap	Operating Lease Weighted Average Discount Rate Percent OperatingLeaseWeightedAverageDiscountRatePercent	0.0675
CY2020Q4	us-gaap	Operating Lease Weighted Average Remaining Lease Term1 OperatingLeaseWeightedAverageRemainingLeaseTerm1	P6M26D
CY2019Q4	us-gaap	Other Assets Current OtherAssetsCurrent	601749
CY2020Q4	us-gaap	Other Assets Current OtherAssetsCurrent	272736
CY2019Q4	us-gaap	Other Assets Noncurrent OtherAssetsNoncurrent	67787
CY2020Q4	us-gaap	Other Assets Noncurrent OtherAssetsNoncurrent	25230
CY2019	us-gaap	Other Comprehensive Income Foreign Currency Transaction And Translation Adjustment Net Of Tax Portion Attributable To Parent OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToParent	4021
CY2020	us-gaap	Other Comprehensive Income Foreign Currency Transaction And Translation Adjustment Net Of Tax Portion Attributable To Parent OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToParent	-32226
CY2019Q4	us-gaap	Other Liabilities Current OtherLiabilitiesCurrent	308465
CY2020Q4	us-gaap	Other Liabilities Current OtherLiabilitiesCurrent	566303
CY2019Q4	us-gaap	Other Long Term Debt Noncurrent OtherLongTermDebtNoncurrent	740218
CY2020Q4	us-gaap	Other Long Term Debt Noncurrent OtherLongTermDebtNoncurrent	831535
CY2019	us-gaap	Other Nonoperating Income Expense OtherNonoperatingIncomeExpense	-434879
CY2020	us-gaap	Other Nonoperating Income Expense OtherNonoperatingIncomeExpense	-962626
CY2019	us-gaap	Payments To Acquire Intangible Assets PaymentsToAcquireIntangibleAssets	5025
CY2020	us-gaap	Payments To Acquire Intangible Assets PaymentsToAcquireIntangibleAssets	17505
CY2019	us-gaap	Payments To Acquire Property Plant And Equipment PaymentsToAcquirePropertyPlantAndEquipment	12277
CY2020	us-gaap	Payments To Acquire Property Plant And Equipment PaymentsToAcquirePropertyPlantAndEquipment	13325
CY2019	us-gaap	Payments To Develop Software PaymentsToDevelopSoftware	539931
CY2020	us-gaap	Payments To Develop Software PaymentsToDevelopSoftware	266365
CY2020	us-gaap	Prior Period Reclassification Adjustment Description PriorPeriodReclassificationAdjustmentDescription	<div> <div style="margin-left:0pt;margin-right:0pt;"> <p style="margin:0pt;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;font-weight:bold;">Reclassifications</font> </p> <p style="margin:0pt;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;"></font> </p> <p style="margin:0pt;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;">Certain prior year amounts have been reclassified to conform to the current year’s presentation. The reclassifications had no effect on previously reported net loss.</font> </p> <p><font size="1"> </font></p> </div> </div>
CY2019	us-gaap	Proceeds From Issuance Of Common Stock ProceedsFromIssuanceOfCommonStock	2800000
CY2020	us-gaap	Proceeds From Issuance Of Common Stock ProceedsFromIssuanceOfCommonStock	3574775
CY2020	us-gaap	Proceeds From Notes Payable ProceedsFromNotesPayable	920990
CY2019	us-gaap	Proceeds From Related Party Debt ProceedsFromRelatedPartyDebt	3500000
CY2020	us-gaap	Proceeds From Related Party Debt ProceedsFromRelatedPartyDebt	700000
CY2019	us-gaap	Provision For Doubtful Accounts ProvisionForDoubtfulAccounts	103284
CY2020	us-gaap	Provision For Doubtful Accounts ProvisionForDoubtfulAccounts	25583
CY2019	us-gaap	Repayments Of Notes Payable RepaymentsOfNotesPayable	305345
CY2020	us-gaap	Repayments Of Notes Payable RepaymentsOfNotesPayable	473586
CY2019	us-gaap	Research And Development Expense ResearchAndDevelopmentExpense	3609968
CY2020	us-gaap	Research And Development Expense ResearchAndDevelopmentExpense	3535742
CY2019Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.7418
CY2019Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.7870
CY2020Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.7756
CY2020Q2	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.7821
CY2020Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.7736
CY2020Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.7735
CY2019Q4	us-gaap	Retained Earnings Accumulated Deficit RetainedEarningsAccumulatedDeficit	-96657106
CY2020Q4	us-gaap	Retained Earnings Accumulated Deficit RetainedEarningsAccumulatedDeficit	-99575503
CY2019	us-gaap	Revenues Revenues	10056922
CY2020	us-gaap	Revenues Revenues	13255887
CY2020	us-gaap	Sale Of Stock Consideration Received On Transaction SaleOfStockConsiderationReceivedOnTransaction	3333074
CY2019	us-gaap	Sale Of Stock Number Of Shares Issued In Transaction SaleOfStockNumberOfSharesIssuedInTransaction	2800000
CY2020	us-gaap	Sale Of Stock Number Of Shares Issued In Transaction SaleOfStockNumberOfSharesIssuedInTransaction	2666459
CY2020Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.7741
CY2020Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Number Of Shares Authorized ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized	3477356
CY2020Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Number Of Shares Available For Grant ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant	33032730
CY2019Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Grant Date Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGrantDateIntrinsicValue	0.88
CY2019Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Grant Date Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGrantDateIntrinsicValue	0.88
CY2019Q3	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Grant Date Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGrantDateIntrinsicValue	0.65
CY2019Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Grant Date Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGrantDateIntrinsicValue	0.64
CY2019Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Grant Date Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGrantDateIntrinsicValue	0.60
CY2020Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Grant Date Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGrantDateIntrinsicValue	0.43
CY2019Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	237500
CY2020Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	15000
CY2020Q2	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	700000
CY2020Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	20000
CY2020Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	600000
CY2020Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	210000
CY2019Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue	1.17
CY2019Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue	1.17
CY2019Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Grant Date Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGrantDateIntrinsicValue	0.75
CY2019Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Grant Date Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGrantDateIntrinsicValue	0.84
CY2019Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Grant Date Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGrantDateIntrinsicValue	0.75
CY2020Q2	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Grant Date Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGrantDateIntrinsicValue	0.47
CY2020Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Grant Date Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGrantDateIntrinsicValue	0.63
CY2020Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Grant Date Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGrantDateIntrinsicValue	1.03
CY2020Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Grant Date Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGrantDateIntrinsicValue	1.21
CY2019	us-gaap	Selling And Marketing Expense SellingAndMarketingExpense	2707356
CY2020	us-gaap	Selling And Marketing Expense SellingAndMarketingExpense	2325709
CY2019	us-gaap	Share Based Compensation ShareBasedCompensation	1163270
CY2020	us-gaap	Share Based Compensation ShareBasedCompensation	773938
CY2019	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Forfeited In Period ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod
CY2020	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Forfeited In Period ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod
CY2020	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Expiration Period SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod	P10Y
CY2019	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Dividend Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate	0.0000
CY2020	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Dividend Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate	0.0000
CY2019	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Fair Value Assumptions Expected Term1 SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1	P6Y22D
CY2020	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Fair Value Assumptions Expected Term1 SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1	P6Y
CY2019Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.9082
CY2019Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.9075
CY2019Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.9079
CY2019Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.9088
CY2019Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.9088
CY2019Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.9090
CY2019Q2	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.8017
CY2019Q3	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.8017
CY2019Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Grant Date Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGrantDateIntrinsicValue	0.75
CY2019Q2	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Grant Date Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGrantDateIntrinsicValue	0.72
CY2019Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	10000
CY2019Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	15000
CY2019Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	150000
CY2019Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	15000
CY2019Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	50000
CY2019Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	50000
CY2019Q2	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	1775000
CY2019Q3	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	140000
CY2019Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	150000
CY2019Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue	1.00
CY2019Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue	1.05
CY2019Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue	1.00
CY2019Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue	1.00
CY2019Q2	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue	1.04
CY2019Q3	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue	0.95
CY2019Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue	0.98
CY2019Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue	0.88
CY2020Q1	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue	0.65
CY2020Q2	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue	0.70
CY2020Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue	0.96
CY2020Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue	1.55
CY2020Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue	1.83
CY2020Q4	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Options Nonvested Number Of Shares SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsNonvestedNumberOfShares
CY2019	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Options Vested Weighted Average Grant Date Fair Value SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedWeightedAverageGrantDateFairValue	0.71
CY2020	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Options Vested Weighted Average Grant Date Fair Value SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedWeightedAverageGrantDateFairValue	0.79
CY2020Q1	us-gaap	Shares Issued Price Per Share SharesIssuedPricePerShare	1.00
CY2020Q3	us-gaap	Shares Issued Price Per Share SharesIssuedPricePerShare	0.48
CY2018Q4	us-gaap	Stockholders Equity StockholdersEquity	324960
CY2019Q4	us-gaap	Stockholders Equity StockholdersEquity	-1714345
CY2020Q4	us-gaap	Stockholders Equity StockholdersEquity	1744213
CY2019	us-gaap	Stock Issued1 StockIssued1
CY2020	us-gaap	Stock Issued1 StockIssued1
CY2020	us-gaap	Stock Issued During Period Shares New Issues StockIssuedDuringPeriodSharesNewIssues	1113767
CY2020Q1	us-gaap	Stock Issued During Period Shares New Issues StockIssuedDuringPeriodSharesNewIssues	234500
CY2020Q3	us-gaap	Stock Issued During Period Shares New Issues StockIssuedDuringPeriodSharesNewIssues	15000
CY2019	us-gaap	Stock Issued During Period Value New Issues StockIssuedDuringPeriodValueNewIssues	2800000
CY2020	us-gaap	Stock Issued During Period Value Stock Options Exercised StockIssuedDuringPeriodValueStockOptionsExercised	1933967
CY2019	us-gaap	Tangible Asset Impairment Charges TangibleAssetImpairmentCharges	0
CY2020	us-gaap	Tangible Asset Impairment Charges TangibleAssetImpairmentCharges	0
CY2020	us-gaap	Use Of Estimates UseOfEstimates	<div> <div style="margin-left:0pt;margin-right:0pt;"> <p style="margin:0pt;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;font-weight:bold;">Use of Estimates</font> </p> <p style="margin:0pt;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;"></font> </p> <p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;">Preparation of our consolidated financial statements in conformity with accounting principles generally accepted in the United States of America (U.S. GAAP) requires management to make estimates and assumptions that affect the amounts reported in the consolidated financial statements and accompanying disclosures. These estimates are based on management's best knowledge of current events and actions we may undertake in the future. Significant estimates used are those related to: stock-based compensation; valuation of acquired assets, intangible assets and liabilities; useful lives for depreciation and amortization of long-lived assets; future cash flows associated with impairment testing for goodwill, indefinite-lived intangible assets and other long-lived assets; valuation of derivative liabilities; valuation allowance for deferred tax assets; and contingencies.</font> </p> <p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;"></font> </p> <p style="margin:0pt;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;">Actual results may ultimately differ from estimates, although management does not generally believe such differences would materially affect the consolidated financial statements in any individual year. However, in regard to ongoing impairment testing of goodwill and indefinite-lived intangible assets, significant deterioration in future cash flow projections or other assumptions used in estimating fair values versus those anticipated at the time of the initial valuations, could result in impairment charges that materially affect the consolidated financial statements in a given year.</font> </p> <p><font size="1"> </font></p> </div> </div>
CY2019	us-gaap	Weighted Average Number Of Share Outstanding Basic And Diluted WeightedAverageNumberOfShareOutstandingBasicAndDiluted	47720507
CY2020	us-gaap	Weighted Average Number Of Share Outstanding Basic And Diluted WeightedAverageNumberOfShareOutstandingBasicAndDiluted	51575454

Files In Submission

Name	View Source	Status
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0001562762-21-000136-index.html	Edgar Link	pending
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mfon-20201231x10k.htm	Edgar Link	pending
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mfon-20201231xex32_1.htm	Edgar Link	pending
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$MFON
Mobivity Holdings Corp Stock $mfon

2021 Q1 Form 10-K Financial Statement

#000156276221000136 Filed on March 30, 2021

Income Statement

Balance Sheet

Cashflow Statement

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$MFON Mobivity Holdings Corp Stock $mfon

2021 Q1 Form 10-K Financial Statement

#000156276221000136 Filed on March 30, 2021

Income Statement

Balance Sheet

Cashflow Statement

Facts In Submission

Files In Submission

$MFON
Mobivity Holdings Corp Stock $mfon