Magnite, Inc.
magnite.comWhat Do They Do?
Provides technology for publishers to sell digital advertising inventory and for advertisers, agencies and ad-buying platforms to buy it.
10-K for FY2025, filed Feb 25, 2026
How Do They Make Money?
Magnite earns mainly a percentage of ad spending when an ad is shown, with some fixed per-impression or monthly platform fees. It bills buyers at month-end for impressions served and keeps its fee, sending the remainder to sellers.
10-K for FY2025, filed Feb 25, 2026The Company generates revenue from transactions where it provides a platform for the purchase and sale of digital advertising inventory.…View ↗
The total volume of spending between buyers and sellers on the Company's platform is referred to as advertising spend. The Company keeps a…View ↗
Payment terms are specified in agreements between the Company and the buyers and sellers on its platform. The Company generally bills…View ↗
$714M
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10-K for FY2025, filed Feb 25, 2026
$714M ↗
Who Are Their Customers?
Publishers and media owners use Magnite to monetize their advertising inventory. Advertisers and agencies generally buy through connected ad-buying platforms, but can also access inventory directly through managed campaigns or ClearLine.
10-K for FY2025, filed Feb 25, 2026Sellers own or operate media properties, websites and applications through which advertisements can be delivered to consumers as they…View ↗
DSPs are directly connected to our technology through server-to-server integrations and are responsible for bidding on and purchasing…View ↗
In addition to transacting through DSPs, we also offer brands and agencies the ability to access our platform directly, including on a…View ↗
Do Revenues Turn Into Profits?
Yes. It kept 20 cents of every revenue dollar as net income in FY2025 and turned 23 cents into free cash flow.
10-K for FY2025, filed Feb 25, 2026
$97.6MView ↗
10-K for FY2025, filed Feb 25, 2026
$144.6MView ↗
10-K for FY2025, filed Feb 25, 2026
$165.6MView ↗
How Are They Changing?
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Aug 5, 2026
Raises full-year performance expectations
Raised full-year contribution ex-TAC growth expectations to 13%–14%, adjusted EBITDA growth to greater than 20%, and free cash flow growth to the high 40% range.
Sources
8-K, filed Aug 5, 2026
Raising total Contribution ex-TAC(1) growth to be between 13% and 14%, up from at least 11% Raising Adjusted EBITDA(1) percentage growth to…View ↗
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Apr 20, 2026
CFO David Day plans to retire
He planned to remain CFO through September 30, 2026, then serve as an advisor through May 31, 2027.
Sources
8-K, filed Apr 20, 2026
On April 20, 2026, Magnite, Inc. (the “Company”) announced that David Day plans to retire as the Company’s Chief Financial Officer. Mr. Day…View ↗
Growing. Revenue grew 52% in 4 years, from $468.4M in FY2021 to $714M in FY2025, about 11% a year.
Curated ad packages
Magnite's Curator Marketplace adds custom packages of premium inventory enriched with first- or third-party data, alongside tools that help sellers build audience segments and buyers match with inventory.
10-K for FY2022, filed Feb 22, 2023 10-K for FY2025, filed Feb 25, 2026We offer identity solutions that help buyers and sellers create better matches and increase advertising ROI and the value of the underlying…View ↗
We offer identity solutions that help buyers and sellers create better matches and increase advertising return on investment ("ROI") and…View ↗
Who Do They Compete With?
Competes with Google, Facebook, Comcast, and Amazon
10-K for FY2025, filed Feb 25, 2026Our industry is highly competitive. We compete for digital advertising spending against competitors that, in some cases, are also buyers…View ↗
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