Bloomia Holdings, Inc (NASDAQ: TULP) is a fresh cut tulip production company that hydroponically grows and sells tulip stems to retail and floral customers across the United States. Revenue is generated through transactional sales of fresh cut tulips, with production sourced from greenhouse operations and tulip bulb procurement from the Netherlands and the Southern Hemisphere. Bloomia operates from three locations in the United States, the Netherlands, and South Africa, and holds a 30% interest in a greenhouse business in Chile. The company nurtured over 95 million stems in 2024. Bloomia competes with both domestic U.S. growers and foreign producers who import cut tulips, primarily from the Netherlands. Bloomia was founded in the Netherlands and completed its U.S. acquisition in February 2024, funded through $9.2 million of company cash, $22.8 million in term loan proceeds, and $15.5 million in seller promissory notes. Air T, Inc. beneficially owns greater than 10% of outstanding common stock and is part of a group that collectively holds approximately 40% of shares outstanding as of the 10-K filed March 27, 2025.

Revenue model

Transactional sales of fresh cut tulip stems to retail and floral customers. Bloomia grows tulips hydroponically at U.S. and South Africa greenhouse locations and sources tulip bulbs from suppliers in the Netherlands and the Southern Hemisphere for year-round production.

Products and services

Fresh cut tulips grown via hydroponic greenhouse cultivation. The company produces tulip stems year-round by combining domestic greenhouse growing with bulb sourcing from the Netherlands and Southern Hemisphere suppliers. Bloomia invested in automation at its U.S. greenhouse to increase production efficiency.

Customers and end markets

Retail and floral customers in the United States. Demand is historically concentrated January through May, driven by Valentine's Day, Easter, and Mother's Day, with growing demand for birthdays and weddings extending the selling season beyond peak periods. The company coordinates with recurring customers to plan production based on anticipated demand.

Value-chain role

Vertically integrated grower and distributor of fresh cut tulips. Bloomia procures tulip bulbs from established suppliers, grows stems in hydroponic greenhouses, and distributes fresh cut tulips directly to customers. The company manages its own greenhouse operations, automated growing processes, and supply chain logistics across U.S., Netherlands, and South Africa locations.

Geographic exposure

United States (primary revenue market and greenhouse operations), Netherlands (operations and primary bulb sourcing), South Africa (greenhouse operations), Chile (30% interest in a greenhouse business). Tulip bulb costs are primarily denominated in euros, creating USD/EUR currency exposure.

Competitors

Netherlands-based foreign cut tulip importers, Local U.S. tulip producers

Source: SEC 10-K, filed 2025-03-27

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