ON24 Inc (NYSE: ONTF) is a cloud-based digital engagement platform company that enables businesses to create, deliver, and analyze interactive webinar, virtual event, and multimedia content experiences for prospective customers. Revenue comes primarily from subscription access to its platform, with a secondary stream from professional services fees covering consulting, experience management, monitoring, and production. The platform targets Enterprise customers (companies with more than 2,000 employees) and Commercial customers, which it further divides into Mid-Market (200 to 1,999 employees) and SMB (1 to 199 employees) segments. ON24 operates hosting infrastructure in two U.S. facilities and two European Union facilities, with public-cloud providers supplementing that infrastructure. As of December 29, 2025, ON24 entered a merger agreement under which affiliates of Cvent, Inc. agreed to acquire all outstanding ON24 common stock at $8.10 per share in cash, subject to regulatory approvals and a minimum cash condition of $107 million as of the earlier of June 30, 2026 or closing. ON24 does not plan to pay cash dividends, and its capital return program concluded in February 2024.

Revenue model

Subscription fees for platform access form the primary revenue stream. Professional services revenue, a secondary stream, covers consulting, experience management, monitoring, production, implementation, and premium support, available through hourly rate, fixed fee, one-time, and ongoing engagement structures. Professional services revenue is recognized when experiences occur or services are delivered, or at the end of the subscription term if unused.

Products and services

Core Platform products include: ON24 Webcast Elite (interactive webinar experience), ON24 Forums (video-based small-group discussions), ON24 Go Live (all-in-one video event experience for single or multi-day events), ON24 Engagement Hub (always-on online content resource portal), ON24 Advanced Analytics (pre-configured and customized reporting on audience engagement and sales funnel position), ON24 AI-powered ACE (flagship AI product for hyper-personalized experiences, generative AI content and video creation, and intelligent analytics), and ON24 Connect (third-party application integrations). ON24 Virtual Conference is a non-Core Platform managed-service product that the company has deemphasized as of the FY2025 filing.

Customers and end markets

Customers are segmented into Enterprise (more than 2,000 employees) and Commercial, with Commercial further divided into Mid-Market (200 to 1,999 employees) and SMB (1 to 199 employees). End market is B2B marketing and sales pipeline generation, where companies use ON24 to collect first-party data on prospective buyers and convert digital engagement into sales intelligence.

Value-chain role

ON24 sits between B2B marketing teams and their prospective customers, acting as the delivery and data-collection infrastructure for digital demand generation. Its platform captures behavioral signals during live and on-demand experiences, contextualizes those signals into sales intelligence, and integrates that data into downstream CRM and marketing automation systems via ON24 Connect.

Geographic exposure

Platform infrastructure operates from two U.S. hosting facilities and two European Union hosting facilities, supplemented by public-cloud providers. The company states it markets solutions globally, though specific revenue breakdowns by geography are not provided in the excerpts from the 10-K filed 2026-03-12.

Competitors

Cvent, Inc.

Source: SEC 10-K, filed 2026-03-12

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