8x8 Inc (NASDAQ: EGHT) is a cloud communications company that provides unified communications, contact center, and communications platform-as-a-service (CPaaS) solutions through a single cloud-native platform. Revenue comes primarily from per-user subscription fees for UCaaS and CCaaS offerings, supplemented by platform usage fees from communication APIs, AI-based interactions, and telephony minutes, with service revenue representing 97.3% of total revenue in the quarter ended March 31, 2026. The company targets mid-market and small-to-mid-sized enterprise customers, with a strategic focus on organizations with 500 to 10,000 employees, as well as public sector customers, reached through both direct sales and indirect channels including technology solutions distributors, value-added resellers, and system integrators. Headquarters are in Campbell, California, with operations spanning the United States, United Kingdom, Ireland, Romania, Canada, Portugal, Singapore, and Philippines, as reported in the 10-K filed May 22, 2026.

Revenue model

Subscription fees sold on a per-user basis for UCaaS and CCaaS plans, with tiered functionality levels. Platform usage revenue billed on an as-used basis covers communication APIs, digital and voice AI interactions, and telephony minutes. Usage revenue grew 56% in fiscal year ended March 31, 2026. A smaller Other Revenue category includes professional services and hardware sales.

Products and services

8x8 Platform for CX: a cloud-native architecture integrating contact center (CCaaS), unified communications (UCaaS), and CPaaS into a single platform. 8x8 Work: UCaaS product covering voice, video, team chat, and SMS with native Microsoft Teams integration. 8x8 Contact Center: CCaaS product for omnichannel customer engagement across voice, chat, email, and digital channels. 8x8 AI Studio (available since March 2026): enables customers to build voice and digital AI agents using natural language prompts. Customer Interaction Data Platform: captures and contextualizes interaction data across the organization. AI features include real-time call summaries, sentiment analysis, AI-based routing, and next-best-action coaching.

Customers and end markets

Serves small businesses through large global enterprises across all major industries, with strategic focus on mid-market and small-to-mid-sized enterprise organizations with 500 to 10,000 employees, and public sector customers. Go-to-market channels include direct sales and indirect partners such as technology solutions distributors, sub-agent networks, value-added resellers, independent software vendors, system integrators, and internet service providers.

Value-chain role

Software vendor and cloud service provider sitting between underlying telecom and data center infrastructure and end-business customers. Delivers communication and customer experience software as a service, with channel partners handling portions of customer acquisition, implementation, and support. Co-locates infrastructure in third-party data centers across North America, Europe, and Asia Pacific.

Geographic exposure

Principal operations in Campbell, California. International offices in the United Kingdom (sales and customer support for Europe), Ireland (sales and customer support), Romania (customer support and R&D), Canada (R&D), Portugal (R&D), Singapore (regional sales, marketing, procurement, customer support, R&D, and CPaaS), and Philippines (R&D and customer support). One location in South America. Data center co-location across North America, Europe, and Asia Pacific. As reported in 10-K filed May 22, 2026.

Source: SEC 10-K, filed 2026-05-22

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