Right On Brands Inc (OTC: RTON) is a consumer packaged goods company that sells hemp-based and wellness products under its ENDO brand. Revenue comes from direct-to-consumer online sales at EndoBrands.com, a company-owned retail store opened in 2021 near Dallas, Texas, direct sales to select retail locations across the continental U.S., and branded store agreements requiring licensees to purchase a set percentage of inventory in exchange for the right to use the ENDO name. The company also holds an interest in Manitoba Hemp Foods, a Canada-based hemp food operation. For the fiscal year ended March 31, 2023, RTON generated revenue of $1,135,939, cost of goods sold of $530,474, and gross margin of $605,465. Net income for that period was $8,726, versus a net loss in the prior year. The company has limited operating history, has generated limited cumulative revenues, and its 10-K filed August 16, 2023 discloses going-concern-level reliance on external financing to fund operations.

Revenue model

Transactional sales through four channels: direct-to-consumer e-commerce (EndoBrands.com), a company-owned retail store near Dallas, direct wholesale to select retail locations in the continental U.S., and branded store licensing agreements that require licensees to purchase a set inventory percentage from RTON (FY2023 10-K).

Products and services

ENDO-branded product line sold online and through retail; Manitoba Hemp Foods hemp-based food products based in Canada.

Customers and end markets

End consumers purchasing hemp and wellness products online or in-store; retail locations across the continental U.S.; branded store operators operating under licensing agreements with RTON.

Value-chain role

Brand owner and product seller relying on outside manufacturing and fulfillment, as disclosed in the FY2023 10-K risk factors.

Geographic exposure

Primary operations near Dallas, Texas; direct retail distribution across the continental U.S.; Manitoba Hemp Foods based in Canada.

Source: SEC 10-K, filed 2023-08-16

Industry: Retail-Miscellaneous Retail Peers: Barnes & Noble Education Inc Tractor Supply Co WESTERN CAPITAL RESOURCES, INC.