SEMrush Holdings Inc
semrush.comSEMrush Holdings Inc (NYSE: SEMR) is an online visibility management software company that operates a SaaS platform helping businesses analyze and improve their presence across search engines, social media, and online advertising channels. Revenue comes substantially from premium subscriptions, with paying customers renewing access to SEO, content marketing, competitive research, and advertising analytics tools. The platform integrates with third-party services including Google Analytics, Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, Amazon Ads, Salesforce, and HubSpot, among others. SEMrush serves customers ranging from sole proprietors and small businesses to enterprise accounts. The company generated a GAAP operating loss of $22.8 million in FY2025, compared to GAAP operating income of $8.3 million in FY2024, while non-GAAP operating income was $53.3 million in FY2025 and $45.8 million in FY2024. As of the 10-K filed March 2, 2026, SEMrush had entered into a merger agreement with Adobe.
Products & Services
The SEMrush platform covers SEO analytics, keyword research, backlink analysis, website traffic intelligence, online advertising analytics, social media management, and content creation tools. The platform integrates with Google, Facebook, Instagram, X, YouTube, LinkedIn, Pinterest, TikTok, Amazon, Salesforce, HubSpot, Yext, Microsoft Outlook, and others. Additional integrations include AIOSEO, Monday.com, Wix, SurferSEO, Scalenut, and Zoho.
Revenue Model
Substantially all revenue comes from premium subscriptions. Customers access the platform through free tiers, time-limited trials that auto-convert to paid subscriptions, and direct premium plan purchases. Enterprise solutions represent an upsell tier. Deferred revenue increased $8.5 million in FY2024, reflecting prepaid subscription billings.
Customers & Markets
Customers include sole proprietors, small and midsize businesses, and enterprise accounts managing online visibility across search, social, and advertising channels. The business depends on subscription renewals, with the 10-K (filed 2026-03-02) stating that substantially all revenue and cash flows derive from paying customers with premium subscriptions.
Geographic Exposure
The filing excerpts do not provide a geographic revenue breakdown.
Financial Snapshot
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