Amplitude, Inc.

amplitude.com

What Do They Do?

Sells an artificial intelligence analytics platform that helps businesses analyze how people use digital products and improve digital experiences.

How Do They Make Money?

Customers pay recurring subscription fees for access to Amplitude’s online platform, with pricing based on features and committed data volume. Sales-led contracts are generally for a year or longer; customers are often billed annually in advance, though some pay semiannually, quarterly, or monthly.

FY2025 revenue

Who Are Their Customers?

Businesses across industries and company sizes use Amplitude. They can sign up for free or paid plans, work with its direct sales team, or use solution partners that help deploy the platform.

Do Revenues Turn Into Profits?

Not on paper. It lost $88.5M in FY2025, but brought in more cash than it spent: $28.2M of free cash flow.

Operating income, FY2025

−28% of revenue

▼ −11% (Loss) vs FY2024 (−$107.4M, −36%)

Net income, FY2025

−26% of revenue

▼ −6% (Loss) vs FY2024 (−$94.3M, −32%)

Free cash flow, FY2025

8% of revenue

▲ +68% vs FY2024 ($16.8M, 6%)

How Are They Changing?

Since the FY2025 annual report

Latest quarter: Q2 FY2026, the three months to Jun 30, 2026

Revenue: ▲ +21%; vs $83.3M in Q2 FY2025
Net income: ▲ +40% (Loss); vs −$24.7M in Q2 FY2025

Growing. Revenue grew 2.1x in 4 years, from $167.3M in FY2021 to $343.2M in FY2025, about 20% a year.

Expanded platform and artificial intelligence focus The earlier report describes a digital analytics platform centered on analytics, experimentation, customer-data tools, and data streaming. The latest describes an artificial intelligence analytics platform that also includes session replay, in-product guides and surveys, and artificial intelligence agents.

Who Do They Compete With?

Competes with Mixpanel, Posthog, ContentSquare, Optimizely, Statsig, LaunchDarkly, mParticle, Twilio Segment, Fullstory, Quantum Metric, Adobe, and Pendo

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