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Superior Group of Companies Inc logo

Superior Group of Companies Inc

superiorgroupofcompanies.com

What Do They Do?

Produces customized promotional products and branded uniform programs for businesses, healthcare apparel for healthcare laundries and retailers, and outsourced contact-center support for North American customers.

How Do They Make Money?

Customers buy finished promotional goods, branded uniforms and healthcare apparel, with earnings generally tied to delivery or shipment; certain contracts earn money as finished goods enter inventory. Contact-center services earn money as the services are delivered.

FY2025 revenue by reportable segment revenue
SegmentShareRevenue
Contact Centers Segment
16%
FY2022: 13%
Branded Products
Sold outright

64%
FY2022: 67%
Healthcare Apparel
Sold outright

20%
FY2022: 20%

Who Are Their Customers?

Businesses across retail, food service and other industries buy branded products; healthcare apparel is sold to laundries, dealers, distributors and retailers, and contact-center services go to North American customers. Products are distributed through U.S. centers or shipped from vendors directly to customers.

Do Revenues Turn Into Profits?

Yes. It kept 1 cent of every revenue dollar as net income in FY2025 and turned 3 cents into free cash flow.

Operating income, FY2025
2% of revenue
▼ −35% vs FY2024 ($20.7M, 4%)
Net income, FY2025
1% of revenue
▼ −42% vs FY2024 ($12M, 2%)
Free cash flow, FY2025
3% of revenue
▼ −46% vs FY2024 ($29M, 5%)

How Are They Changing?

Since the FY2025 annual report
Latest quarter: Q2 FY2026, the three months to Jun 30, 2026
Revenue
▲ +3%
vs $144M in Q2 FY2025
Net income
▼ −21%
vs $1.6M in Q2 FY2025
Branded Products share of revenue vs 64.3% in Q2 FY2025

Flat. Revenue was $566.2M in FY2025, about the same as the $537M of FY2021.

Revenue over time
Contact Centers Segment Branded Products Healthcare Apparel Branded Products Segment Healthcare Apparel Segment Contact Centers
$1B$500M$0

Who Do They Compete With?

Competes with BDA, HALO Branded Solutions, Staples, Cimpress, HH Global Group, Lands’ End, Workwear Outfitters, Medline Industries, Careismatic Brands, Barco Uniforms, FIGS, Encompass Medical, Standard Textile, TaskUs, Transparent BPO, Concentrix + Webhelp, Focus Services, Ubiquity, CCI, and RDI

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