Produces customized promotional products and branded uniform programs for businesses, healthcare apparel for healthcare laundries and retailers, and outsourced contact-center support for North American customers.
10-K for FY2025, filed Mar 3, 2026Superior’s Branded Products segment, primarily through its signature marketing brands BAMKO® and HPI®, produces and sells customized…View ↗
Superior’s Healthcare Apparel segment, primarily through its portfolio of brands Wink® and Fashion Seal Healthcare®, its trade name CID…View ↗
Superior’s Contact Centers segment, through multiple The Office Gurus® entities (collectively, "TOG"), including subsidiaries in El…View ↗
Customers buy finished promotional goods, branded uniforms and healthcare apparel, with earnings generally tied to delivery or shipment; certain contracts earn money as finished goods enter inventory. Contact-center services earn money as the services are delivered.
10-K for FY2025, filed Mar 3, 2026
$566.2M
10-K for FY2025, filed Mar 3, 2026
$566.2M ↗| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Contact Centers Segment
|
16%
FY2022: 13%
|
Contact Centers Segment, FY2025
$89.2M Sources
|
|
|
Branded Products
Sold outright
|
64%
FY2022: 67%
|
Branded Products, FY2025
$361.1M Sources
|
Sold outright |
|
Healthcare Apparel
Sold outright
10-K for FY2025, filed Mar 3, 2026 |
20%
FY2022: 20%
|
Healthcare Apparel, FY2025
$115.9M Sources
|
Sold outright |
Businesses across retail, food service and other industries buy branded products; healthcare apparel is sold to laundries, dealers, distributors and retailers, and contact-center services go to North American customers. Products are distributed through U.S. centers or shipped from vendors directly to customers.
10-K for FY2025, filed Mar 3, 2026Superior’s Branded Products segment, primarily through its signature marketing brands BAMKO® and HPI®, produces and sells customized…View ↗
Superior’s Healthcare Apparel segment, primarily through its portfolio of brands Wink® and Fashion Seal Healthcare®, its trade name CID…View ↗
Superior’s Contact Centers segment, through multiple The Office Gurus® entities (collectively, "TOG"), including subsidiaries in El…View ↗
Our products are either distributed through our distribution centers in the United States or shipped directly from our vendors to our…View ↗
Yes. It kept 1 cent of every revenue dollar as net income in FY2025 and turned 3 cents into free cash flow.
10-Q for Q2 FY2026, filed Aug 4, 2026
Open tableView ↗
Flat. Revenue was $566.2M in FY2025, about the same as the $537M of FY2021.
Competes with BDA, HALO Branded Solutions, Staples, Cimpress, HH Global Group, Lands’ End, Workwear Outfitters, Medline Industries, Careismatic Brands, Barco Uniforms, FIGS, Encompass Medical, Standard Textile, TaskUs, Transparent BPO, Concentrix + Webhelp, Focus Services, Ubiquity, CCI, and RDI
10-K for FY2025, filed Mar 3, 2026Superior competes in its Branded Products segment with a multitude of national and regional companies, such as, BDA, Inc., HALO Branded…View ↗
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