Superior Group of Companies (NASDAQ: SGC) is an apparel and business services company that operates across three segments: Branded Products, Healthcare Apparel, and Contact Centers. It generates revenue through transactional sales of uniforms, promotional products, and patient and caregiver apparel, and through fee-based outsourced contact center services sold to North American businesses. In Healthcare Apparel, SGC supplies hospitals, laundries, and distributors under the Fashion Seal Healthcare and Wink trademarks, and the CID Resources trade name. The Branded Products segment operates under the BAMKO and HPI trade names. The Contact Centers segment, operating as The Office Gurus, provides nearshore and onshore business process outsourcing from El Salvador, Belize, the Dominican Republic, and the United States (the Jamaica location closed June 15, 2025). Healthcare Apparel net sales decreased 2.8% ($3.3 million) for the year ended December 31, 2025 versus the prior year. Contact Centers net sales decreased 4.3% ($4.0 million after intersegment eliminations) for the same period, driven by client downsizing and customer attrition.
- Revenue model
- Transactional product sales of uniforms and healthcare apparel to hospitals, laundries, distributors, and corporate customers, plus fee-based outsourced contact center and business process outsourcing services billed to North American clients.
- Products and services
- Branded corporate uniforms and promotional products (BAMKO, HPI brands); patient and caregiver healthcare apparel (Fashion Seal Healthcare, Wink, CID Resources brands); outsourced inbound and outbound voice, email, text, chat, and social media contact center services (The Office Gurus brand).
- Customers and end markets
- Hospitals, laundries, and distributors serving hospitals (Healthcare Apparel); North American businesses requiring outsourced customer support (Contact Centers); corporate customers requiring branded uniforms and promotional products (Branded Products).
- Value-chain role
- Manufacturer, sourcer, and distributor of finished apparel goods using cotton, polyester, spandex, and blended fabrics; also acts as an outsourced service provider for contact center operations. Maintains owned manufacturing capacity as well as third-party supplier relationships.
- Geographic exposure
- United States (primary market and headquarters); manufacturing presence in Haiti; Contact Centers operations in El Salvador, Belize, Dominican Republic, and United States (Jamaica closed June 15, 2025). Subject to tariff risk under U.S. trade policy including AGOA and Haitian Hemispheric Opportunity through Partnership Encouragement Act provisions.
- Competitors
- Medline Industries Inc., Careismatic Brands, Barco Uniforms Inc., FIGS Inc., Encompass Medical, Standard Textile Co. Inc., TaskUs Inc., Transparent BPO, Concentrix + Webhelp, Focus Services LLC, Ubiquity, CCI, RDI
Source: SEC 10-K, filed 2026-03-03
Industry:
Apparel & Other Finishd Prods of Fabrics & Similar Matl
Peers:
Vince Holding Corp
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