Vera Bradley (NASDAQ: VRA) is a consumer accessories company that designs, markets, and sells handbags, luggage, travel accessories, and gifts under the Vera Bradley brand. Revenue comes from two segments: VB Direct, which covers full-line stores, outlet stores, and e-commerce through verabradley.com and related sites, and VB Indirect, which covers wholesale to specialty retailers, department stores, national accounts, third-party liquidators, and royalties from licensing agreements. Net revenues were $269.7 million in FY2026 (fiscal year ended January 31, 2026), down from $318.8 million in FY2025 and $383.7 million in FY2024. The company operates on a transactional retail model with seasonal concentration in the fourth fiscal quarter (November and December holidays) and back-to-school periods. A significant majority of products are manufactured in Asia. The company holds approximately 1,450 copyrights related to its pattern designs and owns the Vera Bradley trademark in the United States and internationally.

Revenue model

Transactional retail revenue from direct-to-consumer sales through stores and e-commerce (VB Direct segment) and wholesale sales plus licensing royalties through third-party retail partners (VB Indirect segment). Shipping and handling fees are included in net revenues. Returns and discounts are netted against gross revenue.

Products and services

Handbags, luggage, travel accessories, and gifts sold under the Vera Bradley brand. Products feature proprietary patterns that are copyrighted; approximately 1,450 copyrights are held related to the Vera Bradley business as of the FY2026 10-K filing. Licensing agreements generate royalty revenue within the VB Indirect segment.

Customers and end markets

Direct consumers purchasing through full-line stores, outlet stores, and e-commerce websites. Wholesale customers include specialty retail partners, department stores, and national accounts. Products are frequently purchased as gifts, driving seasonal demand in November, December, and back-to-school months of August and September.

Value-chain role

Brand owner and designer that outsources manufacturing, primarily to Asian suppliers, and distributes through a multi-channel model combining owned retail stores, owned e-commerce, and third-party wholesale relationships. The company manages product development, pattern design, marketing, and distribution internally.

Geographic exposure

Primarily United States. International sales are conducted through international.verabradley.com. Products are principally manufactured in Asia. The filing does not disclose a specific international revenue percentage.

Source: SEC 10-K, filed 2026-03-27

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