Unity Bancorp, Inc. (NASDAQ: UNTY) is a New Jersey bank holding company that owns and supervises Unity Bank, a commercial bank serving small businesses and retail customers in New Jersey. The Company and the Bank derive a majority of their revenue from net interest income, the difference between interest received on loans and investments and interest paid on deposits and borrowings. The Company is incorporated under the laws of the State of New Jersey and has elected financial holding company status under Federal Reserve regulations, allowing affiliation with securities firms and insurance companies. Principal executive offices are located at 64 Old Highway 22, Clinton, New Jersey, and the Company became a bank holding company on December 1, 1994. As of December 31, 2025, approximately 281 holders of record held shares of the Company's common stock. The Company also owns 100 percent of the common equity of Unity (NJ) Statutory Trust II, which has issued $10.3 million of preferred securities to investors. The Bank pays a quarterly common stock dividend, raised to $0.15 per share for the third and fourth quarters of FY2025.

Revenue model

Net interest income is the primary revenue source, earned as the spread between interest collected on loans and investments and interest paid on deposits and other borrowings. The Company also generates noninterest income from banking services and fees.

Products and services

Commercial and retail banking services through Unity Bank, including lending to small businesses, deposit accounts, residential mortgages, and internet and mobile banking tools. As of the FY2025 10-K, approximately 42.1% of the loan portfolio was originated within the prior three years.

Customers and end markets

Primary focus on small businesses that the Company judges are underserved by large and mid-size financial institutions in its New Jersey principal market area, along with retail deposit and loan customers.

Value-chain role

Community bank holding company. Unity Bank originates and holds loans, accepts deposits, and delivers banking services directly to small business and retail customers in New Jersey.

Geographic exposure

Principal market area is the State of New Jersey, with the Company headquartered in Clinton, New Jersey.

Competitors

Large commercial banks operating New Jersey branch offices, Thrift institutions in New Jersey, Insurance companies and securities firms permitted to own financial institutions under the Gramm-Leach-Bliley Act, Financial technology companies competing for loan and deposit customers, Apple, Alphabet, Amazon

Source: SEC 10-K, filed 2026-03-04

Industry: State Commercial Banks Peers: ACNB Corp Citizens Financial Services Inc FVCBankcorp Inc PCB Bancorp Orrstown Financial Services Inc PNC Financial Services Group Inc USCB Financial Holdings Inc