WEYCO Group (NASDAQ: WEYS) is a footwear company that designs, markets, and distributes men's, women's, and children's shoes under multiple owned brands. Revenue is generated through wholesale sales to retail partners and direct-to-consumer sales through the company's own retail segment, including e-commerce. WEYCO operates in a highly competitive footwear market, competing on brand recognition, price, quality, and service against numerous manufacturers, distributors, and retailers, some with substantially greater resources. Net sales were $276.2 million in FY2025, down from $290.3 million in FY2024, with gross earnings of $119.2 million in FY2025 versus $131.5 million in FY2024. The company's brand portfolio includes BOGS, which saw an 11% sales decline in FY2025, and the Forsake brand, which was wound down during FY2025 due to sustained lack of growth and profitability. Thomas W. Florsheim, Jr. serves as Chairman and CEO, and John W. Florsheim serves as President and COO. The company has operations in the U.S. and Canada, with an office and distribution center in Montreal. WEYCO repurchased 41,190 shares between October and December 2025 at an average price of $29.23 per share.

Revenue model

Transactional revenue from wholesale distribution of footwear to retail partners and direct-to-consumer sales through company-operated retail locations and e-commerce channels.

Products and services

Men's, women's, and children's footwear sold under owned brands including BOGS (weather and outdoor boots) and formerly Forsake (wound down FY2025). Products span seasonal weather boots and multi-season footwear.

Customers and end markets

Wholesale retail partners (department stores, specialty footwear retailers) and direct consumers via company-owned retail stores and e-commerce. End consumers include value-oriented and clearance-motivated shoppers, as noted in FY2025 retail segment commentary. Retailers have adopted conservative, chase-based inventory strategies for seasonal product.

Value-chain role

Brand owner and distributor. Sources footwear from third-party suppliers and manufacturers, then markets and distributes product through wholesale and direct retail channels. Maintains its own distribution infrastructure including a Montreal, Canada office and distribution center.

Geographic exposure

Primary operations in the United States. Canadian presence via Montreal office and distribution center. Filing references overseas retail locations, indicating additional international footprint, though specific markets are not detailed in the excerpts.

Source: SEC 10-K, filed 2026-03-13

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