Xcel Brands Inc
xcelbrands.comWhat Do They Do?
Licenses consumer brands for apparel, jewelry and home goods to retailers, manufacturers and shopping channels serving consumers.
10-K for FY2025, filed Apr 15, 2026Xcel Brands, Inc. (the “Company,” “Xcel,” “we,” “us,” or “our”) is a media and consumer products company engaged in the design, licensing…View ↗
licensing of our brands for sale through interactive television (e.g., QVC, HSN, America’s Collectible Network, Inc. d/b/a JTV (“JTV”)…View ↗
licensing of our brands to retailers that sell to the end consumer;View ↗
licensing our brands to manufacturers and retailers for promotion and distribution through e-commerce, social commerce, and…View ↗
How Do They Make Money?
Licensees and retail partners pay royalties based on branded-product sales, typically after sales occur and are reported; some contracts also provide minimum payments over the license term.
10-K for FY2025, filed Apr 15, 2026
$4.9M
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10-K for FY2025, filed Apr 15, 2026
$4.9M ↗
Who Are Their Customers?
Retailers, manufacturers and television shopping partners license Xcel brands and sell the resulting products to consumers through television, online and stores.
10-K for FY2025, filed Apr 15, 2026Xcel is pioneering a true omni-channel and social commerce sales strategy which includes the promotion and sale of products under its…View ↗
licensing of our brands for sale through interactive television (e.g., QVC, HSN, America’s Collectible Network, Inc. d/b/a JTV (“JTV”)…View ↗
licensing of our brands to retailers that sell to the end consumer;View ↗
Through our wholly owned subsidiaries and joint ventures, we have entered into direct-to-retail license agreements with Qurate…View ↗
10-K for FY2025, filed Apr 15, 2026
For the years ended December 31, 2025 and 2024, net licensing revenue from Qurate collectively accounted for approximately 20% and 44%…View ↗
Do Revenues Turn Into Profits?
No. It lost $17.5M in FY2025.
10-K for FY2025, filed Apr 15, 2026
−$13.2MView ↗
10-K for FY2025, filed Apr 15, 2026
−$17.5MView ↗
10-K for FY2025, filed Apr 15, 2026
−$7MView ↗
How Are They Changing?
- Net income
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Sources
10-Q for Q2 FY2026, filed Aug 13, 2026
−$2.5MView ↗
- ▼ −38% (Loss)
- vs −$4M in Q2 FY2025
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Apr 30, 2026
Agrees to sell Judith Ripka brand assets
The sale includes substantially all JR Licensing assets, including the Judith Ripka brand and trademarks, for $2.3 million at closing plus up to $0.75 million contingent consideration.
Sources
8-K, filed Apr 30, 2026
On April 24, 2026, Xcel Brands, Inc. (the “Company”), Xcel IP Holdings, LLC a wholly-owned subsidiary of the Company (“IP Holdings”) and JR…View ↗
Shrinking. Revenue fell 87% in 4 years, from $37.9M in FY2021 to $4.9M in FY2025, about 40% a year.
Licensing-focused model
The older report described production, wholesale distribution and direct-to-consumer sales as parts of Xcel’s business, alongside a design and supply-chain platform. The latest report describes a working-capital-light licensing model, with licensees and retail partners handling inventory procurement and sales.
10-K for FY2022, filed Apr 17, 2023 10-K for FY2025, filed Apr 15, 2026Xcel Brands, Inc. (the “Company,” “Xcel,” or “We”) is a media and consumer products company engaged in the design, production, marketing…View ↗
direct-to-consumer distribution of our brands through e-commerce and live streaming;View ↗
Our design, production and supply chain platform was developed to shorten the supply chain cycle by utilizing state-of-the-art supply chain…View ↗
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