JJill Inc

jjill.com

What Do They Do?

Sells apparel, footwear and accessories for women, including clothing for work, travel and occasions.

How Do They Make Money?

Customers buy apparel and accessories in stores or through the website and catalog; store sales happen at purchase, while website and catalog sales happen when merchandise ships. J.Jill also earns royalties and marketing reimbursements tied to its private-label credit card.

FY2025 revenue

Who Are Their Customers?

Women shop J.Jill in its retail stores and through its website and catalog.

Do Revenues Turn Into Profits?

Yes. It kept 5 cents of every revenue dollar as net income in FY2025 and turned 4 cents into free cash flow.

Operating income, FY2025

8% of revenue

▼ −33% vs FY2024 ($75.7M, 12%)

Net income, FY2025

5% of revenue

▼ −29% vs FY2024 ($39.5M, 6%)

Free cash flow, FY2025

4% of revenue

▼ −50% vs FY2024 ($50.8M, 8%)

How Are They Changing?

Since the FY2025 annual report

Latest quarter: Q2 FY2026, the three months to Aug 1, 2026

Revenue: ▲ +1%; vs $154M in Q2 FY2025
Net income: ▲ +60%; vs $10.5M in Q2 FY2025

Jun 10, 2026 Reaffirmed full-year outlook and gave second-quarter guidance It expected second-quarter net sales to decline 1% to 3% and reaffirmed its full-year net sales outlook.

Flat. Revenue was $596.5M in FY2025, about the same as the $585.2M of FY2021.

More digital marketing The latest report describes reducing catalog circulation and increasing digital marketing investment, while the older report describes the website and catalog as Direct sales channels.

Store strategy turns toward openings The older report describes optimizing the store fleet by closing underperforming locations and balancing closings with select openings. The latest report describes pursuing net new store openings.

Comments