JJill Inc

jjill.com

J.Jill Inc (NYSE: JILL) is a women's apparel retail company that designs, markets, and sells clothing, footwear, and accessories under the J.Jill brand name. Revenue comes from two channels: retail stores and a direct channel combining ecommerce and catalog orders, with additional income from shipping and handling fees and royalty revenues tied to a private label credit card agreement. The company targets women typically 45 years and older with a median annual household income of approximately $150,000, a demographic it describes as affluent and loyal, with an average brand tenure of more than 10 years. As of the 10-K filed March 31, 2026, J.Jill operated retail stores across 44 U.S. states, with the largest store counts in California (20), Texas (17), Florida (14), and Pennsylvania (13). Omnichannel customers comprised approximately 24% of the active customer base in Fiscal Year 2025, and the company reports that omnichannel customers spend on average three times more than single-channel customers. All merchandise is sold under the J.Jill brand, with product design handled in-house.