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Citi Trends Inc logo

Citi Trends Inc

cititrends.com

What Do They Do?

Sells discounted clothing, footwear and home goods to Black families and other value-conscious shoppers.

How Do They Make Money?

Customers pay for merchandise at the point of sale and receive it then; layaway customers make payments every two weeks, with the sale completed when the merchandise is fully paid for and handed over. Gift-card purchases become sales when redeemed.

FY2025 revenue

Who Are Their Customers?

Black families and other value-conscious shoppers buy apparel, accessories and home goods directly at Citi Trends stores.

Do Revenues Turn Into Profits?

Yes. It kept 1 cent of every revenue dollar as net income in FY2025.

Operating income, FY2025
0% of revenue
▲ Now profitable vs FY2024 (−$39.5M, −5%)
Net income, FY2025
1% of revenue
▲ Now profitable vs FY2024 (−$43.2M, −6%)
Free cash flow, FY2025
0% of revenue
▲ Now profitable vs FY2024 (−$14M, −2%)

How Are They Changing?

Since the FY2025 annual report
Latest quarter: Q2 FY2026, the three months to Aug 1, 2026
Revenue
▲ +11%
vs $190.8M in Q2 FY2025
Net income
▼ Now a loss
vs $3.8M in Q2 FY2025
  • Aug 25, 2026 Raised fiscal 2026 sales growth outlook Raised comparable-store sales growth outlook to 9% to 11% and total sales growth to 10% to 12%, from 8% to 10% and 9% to 11%, respectively.

Shrinking. Revenue fell 17% in 4 years, from $991.6M in FY2021 to $820M in FY2025, about 5% a year.

Expanded branded bargains The older report includes nationally recognized brands in its everyday-value assortment; the latest says branded merchandise will take a larger part of the offering and expands extreme-value branded “treasures.”

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