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TWITTER, INC.

twitter.com

No Longer Reporting

The company has not filed an annual or quarterly report since its Q2 FY2022 10-Q, filed Jul 26, 2022. Its latest SEC filing is a 4 from Dec 2, 2022.

The sections below describe the company as of the FY2021 annual report.

What Did They Do?

Runs a real-time public conversation platform where people share text, images, live audio and video, and sells advertising and data access to advertisers and developers.

How Did They Make Money?

Advertisers pay when people engage with or see an ad, or for a fixed daily placement. Data customers pay monthly or under enterprise agreements for access, with some fees tied to their downstream sales.

revenue
SegmentShareRevenue
Advertising services
Usage-based

89%
FY2018: 86%
Data licensing and other
Mix

11%
FY2018: 14%

Who Were Their Customers?

Advertisers use Twitter's sales force and support or its self-serve platform to run campaigns. Developers and businesses access Twitter data through subscriptions or enterprise agreements.

Did Revenues Turn Into Profits?

No. It lost $221.4M in FY2021.

Operating income, FY2021
−10% of revenue
▼ Now a loss vs FY2020 ($26.7M, 1%)
Net income, FY2021
−4% of revenue
▼ −81% (Loss) vs FY2020 (−$1.1B, −31%)

How Were They Changing?

Since the FY2021 annual report
Latest quarter: Q2 FY2022, the three months to Jun 30, 2022
Revenue
▼ −1%
vs $1.2B in Q2 FY2021
Net income
▼ Now a loss
vs $65.6M in Q2 FY2021
Advertising services share of revenue vs 88.5% in Q2 FY2021
  • Oct 31, 2022 Elon Musk’s acquisition of Twitter closed Twitter became a wholly owned subsidiary of Parent after the merger was consummated.

Grew. Revenue grew 2.1x in 4 years, from $2.4B in FY2017 to $5.1B in FY2021, about 20% a year.

New creator and subscription products The latest report adds payments to creators, paid monthly subscriptions, ticketed audio conversations, and Twitter Blue, a consumer subscription offering.

Revenue over time
Advertising services Data licensing and other
$10B$5B$0

Who Did They Compete With?

Competes with Meta, Alphabet, Microsoft, Snapchat, TikTok, Pinterest, Yahoo, WeChat, Kakao, and Line

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