Snap Inc
snap.comWhat Do They Do?
Runs Snapchat, a visual messaging and augmented-reality app for people, and sells ads on it to brand and direct-response advertisers.
10-K for FY2025, filed Feb 5, 2026Our flagship product, Snapchat, is a visual messaging application that enhances your relationships with friends, family, and the world.…View ↗
Camera: The Camera is a powerful tool for communication and the entry point for augmented reality experiences in Snapchat. Snapchat opens…View ↗
We connect both brand and direct response advertisers to Snapchatters globally. Our ad products are built on the same foundation that makes…View ↗
How Do They Make Money?
Advertisers pay according to how many ads are served or a fixed fee over a short service period; subscribers pay over their subscription term for app features or storage, while partners pay fixed fees over service periods.
10-K for FY2025, filed Feb 5, 2026Advertising revenue is primarily generated from the display of advertisements on Snapchat through contractual agreements that are either…View ↗
Other revenue primarily consists of revenue from subscriptions, which include Snapchat+, Lens+, and Snapchat Platinum. These services…View ↗
Other revenue also includes amounts earned from partnerships, including an agreement with our AI platform partner. These agreements are…View ↗
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10-K for FY2025, filed Feb 5, 2026
FY2025 revenue by product or service ↗
$5.9B
-
10-K for FY2025, filed Feb 5, 2026
$5.9B ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Advertising Revenue
Mix
10-K for FY2025, filed Feb 5, 2026 |
87% |
Advertising Revenue, FY2025
$5.2B Sources
|
Mix |
|
Other Revenue
Recurring
10-K for FY2025, filed Feb 5, 2026 |
13% |
Other Revenue, FY2025
$745.4M Sources
|
Recurring |
Who Are Their Customers?
Brand and direct-response advertisers buy ads through Snap’s self-serve platform. Snapchat users can subscribe to premium features and storage, while developers and publishers partner with Snap to add tools and content.
10-K for FY2025, filed Feb 5, 2026We connect both brand and direct response advertisers to Snapchatters globally. Our ad products are built on the same foundation that makes…View ↗
Campaign Management and Delivery: We aim to continually improve the way these ad formats are purchased and delivered. We have invested…View ↗
In addition to our core Snapchat product, we offer Snapchat+, Lens+, and Snapchat Platinum, our subscription services that provide…View ↗
Developers are able to integrate with Snapchat and its core technologies, like Snap’s Camera, AR technology, and Bitmoji, through a variety…View ↗
Publisher partners can expand their audiences and monetize content through our Discover section. In addition, we work with various…View ↗
Do Revenues Turn Into Profits?
Not on paper. It lost $460.5M in FY2025, but brought in more cash than it spent: $437.2M of free cash flow.
10-K for FY2025, filed Feb 5, 2026
−$532.2MView ↗
10-K for FY2025, filed Feb 5, 2026
−$460.5MView ↗
10-K for FY2025, filed Feb 5, 2026
$437.2MView ↗
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Aug 4, 2026
−$164MView ↗
- ▼ −38% (Loss)
- vs −$262.6M in Q2 FY2025
10-Q for Q2 FY2026, filed Aug 4, 2026
Open tableView ↗
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Apr 20, 2026
Chief financial officer departure and successor appointment planned
Derek Andersen planned to leave, and Snap planned to appoint Doug Hott as CFO.
Sources
8-K, filed Apr 20, 2026
On April 17, 2026, Derek Andersen, our Chief Financial Officer, notified us that he will leave Snap for a new professional opportunity. Mr.…View ↗
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Apr 15, 2026
Snap updated its first-quarter revenue outlook
It estimated revenue of approximately $1.529 billion and adjusted EBITDA of approximately $233 million.
Sources
8-K, filed Apr 15, 2026
On April 15, 2026, we posted an Investor Update presentation to our Investor Relations website at investor.snap.com, which includes, among…View ↗
Growing. Revenue grew 44% in 4 years, from $4.1B in FY2021 to $5.9B in FY2025, about 10% a year.
Subscription lineup
The subscription lineup expanded from Snapchat+ to include Lens+, Snapchat Platinum, and Memories Storage Plans.
10-K for FY2022, filed Feb 1, 2023 10-K for FY2025, filed Feb 5, 2026Additionally, we offer Snapchat+, our subscription product that provides subscribers access to exclusive, experimental, and pre-release…View ↗
In addition to our core Snapchat product, we offer Snapchat+, Lens+, and Snapchat Platinum, our subscription services that provide…View ↗
Wearable AR glasses
Earlier Spectacles were described as creator-focused glasses for capturing photos and video; the latest report describes AR glasses running Snap OS and available to developers building experiences.
10-K for FY2022, filed Feb 1, 2023 10-K for FY2025, filed Feb 5, 2026Camera: The Camera is a powerful tool for communication and the entry point for augmented reality experiences in Snapchat. Snapchat opens…View ↗
Spectacles, or Specs, are our wearable AR glasses, which overlay computing over the world and extend the immersive AR Lenses experience…View ↗
Who Do They Compete With?
Competes with Alphabet, Apple, ByteDance, Meta, Pinterest, Reddit, X (formerly Twitter), Kakao, LINE, Naver, and Tencent
10-K for FY2025, filed Feb 5, 2026We compete with other companies in every aspect of our business, particularly with companies that focus on mobile engagement and…View ↗
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