Alphabet Inc
abc.xyzWhat Do They Do?
Sells advertising across Search, YouTube and other digital properties, alongside consumer products and cloud services for users, advertisers and businesses.
10-K for FY2025, filed Feb 5, 2026We have built world-class advertising technologies for advertisers, agencies, and publishers to power their digital marketing businesses.…View ↗
Google Services generates revenues primarily by delivering both performance and brand advertising that appears on Google Search & other…View ↗
consumer subscriptions, which primarily include revenues from YouTube services, such as YouTube TV, YouTube Music and Premium, and NFL…View ↗
Through our Google Cloud Platform and Google Workspace offerings, Google Cloud generates revenues primarily from consumption-based fees and…View ↗
How Do They Make Money?
Advertisers pay when users engage with performance ads or when brand ads are shown or viewed. Cloud customers pay by usage or subscription, while subscribers pay over time and Google earns fees on app sales and in-app purchases and sells devices.
10-K for FY2025, filed Feb 5, 2026We offer advertising by delivering both performance and brand advertising. We recognize revenues for performance advertising when a user…View ↗
Our cloud services are generally provided on either a consumption or subscription basis and may have contract terms longer than a year.…View ↗
Subscription revenues are recognized ratably over the period of the subscription, primarily monthly. We report revenues from Google Play…View ↗
consumer subscriptions, which primarily include revenues from YouTube services, such as YouTube TV, YouTube Music and Premium, and NFL…View ↗
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10-K for FY2025, filed Feb 5, 2026
FY2025 revenue by reportable segment (Revenue from contract with customers) ↗
$402.8B
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10-K for FY2025, filed Feb 5, 2026
$402.8B ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Google Services
|
85%
FY2022: 90%
|
Google Services, FY2025
$342.7B Sources
|
|
|
Google Cloud
Mix
10-K for FY2025, filed Feb 5, 2026 |
15%
FY2022: 9.3%
|
Google Cloud, FY2025
$58.7B Sources
|
Mix |
|
Other Bets
|
0.4%
FY2022: 0.4%
|
Other Bets, FY2025
$1.5B Sources
|
Who Are Their Customers?
Advertisers purchase ad inventory through Google Ads and other ad platforms; consumers use Google services and buy subscriptions and devices, while enterprise customers use Google Cloud Platform and Workspace.
10-K for FY2025, filed Feb 5, 2026Our customers generally purchase advertising inventory through Google Ads, Google Ad Manager, Google Display & Video 360, and Google…View ↗
We have always been committed to building helpful products that can improve the lives of millions of people worldwide. Our product…View ↗
consumer subscriptions, which primarily include revenues from YouTube services, such as YouTube TV, YouTube Music and Premium, and NFL…View ↗
Through our Google Cloud Platform and Google Workspace offerings, Google Cloud generates revenues primarily from consumption-based fees and…View ↗
Do Revenues Turn Into Profits?
Yes. It kept 33 cents of every revenue dollar as net income in FY2025 and turned 18 cents into free cash flow.
10-K for FY2025, filed Feb 5, 2026
$129BView ↗
10-K for FY2025, filed Feb 5, 2026
$132.2BView ↗
10-K for FY2025, filed Feb 5, 2026
$73.3BView ↗
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Jul 23, 2026
$112.2BView ↗
- ▲ +298%
- vs $28.2B in Q2 FY2025
10-Q for Q2 FY2026, filed Jul 23, 2026
Open tableView ↗
Growing. Revenue grew 56% in 4 years, from $257.6B in FY2021 to $402.8B in FY2025, about 12% a year.
AI in Search
Search has moved from direct answers through voice, photos, or images toward a multimodal experience with AI Overviews and AI Mode for more natural and nuanced questions.
10-K for FY2022, filed Feb 3, 2023 10-K for FY2025, filed Feb 5, 2026Our products and services have come a long way since the company was founded more than two decades ago. Rather than the ten blue links in…View ↗
Our products and services have come a long way since the company was founded more than 25 years ago. While Google Search started as a way…View ↗
Other Bets' revenue sources
Other Bets' stated revenue sources shift from health technology and internet services to autonomous transportation and internet services, with Waymo providing paid ride-hailing.
10-K for FY2022, filed Feb 3, 2023 10-K for FY2025, filed Feb 5, 2026Across Alphabet we are also using technology to try to solve big problems that affect a wide variety of industries from improving…View ↗
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