Alphabet Inc (NASDAQ: GOOGL) is a technology company that operates Google Search, YouTube, Google Cloud, and a portfolio of early-stage businesses collectively called Other Bets. The company earns the vast majority of its revenue from advertising sold across Google Search and YouTube, with a fast-growing cloud computing segment and smaller contributions from devices, consumer subscriptions, and Other Bets. Total revenues were $402.8 billion in FY2025, up 15% year over year, driven by Google Services revenues growing $37.8 billion (12%) and Google Cloud revenues growing $15.5 billion (36%). Founded in 1998 and headquartered in Mountain View, California, Alphabet competes in digital advertising against Meta and others, and in cloud infrastructure against Amazon Web Services and Microsoft Azure. Other Bets includes Waymo, which operates fully autonomous paid ride-hailing services in multiple cities, and Isomorphic Labs, focused on AI-driven drug discovery. Alphabet held more than $200 billion in cumulative research and development investment over the five years preceding the FY2025 10-K filing.

Revenue model

Advertising-driven transactional model: advertisers pay per click or impression across Google Search and YouTube. Google Cloud generates subscription and consumption-based revenue from Google Cloud Platform and Google Workspace. Devices and consumer subscription products contribute smaller revenue streams. Other Bets revenues are minimal relative to total revenue.

Products and services

Google Search, YouTube, Google Cloud Platform, Google Workspace, custom TPUs (Tensor Processing Units), Android devices, consumer subscription products, Waymo autonomous ride-hailing, Isomorphic Labs drug discovery platform.

Customers and end markets

Advertisers across industries whose spending correlates with macroeconomic conditions. Enterprise customers in financial services, healthcare, and public sector buying cloud services. Consumers using Search, YouTube, and subscription products. Ride-hailing passengers using Waymo in multiple cities.

Value-chain role

Platform operator and infrastructure provider. Alphabet owns the search index, ad auction, video distribution, and cloud data center infrastructure. It sits between advertisers and consumers in digital advertising, and between enterprise software buyers and compute infrastructure in cloud. It is also a direct-to-consumer content and service distributor via YouTube and subscription products.

Geographic exposure

Global operations. Revenues include both U.S. and international segments. Specific geographic revenue breakdown not detailed in the provided filing excerpts.

Competitors

Amazon Web Services, Microsoft Azure, Meta

Source: SEC 10-K, filed 2026-02-05

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