Apple Inc
apple.comWhat Do They Do?
Sells iPhone smartphones to consumers, businesses, and education and government customers, alongside other personal devices and related services.
10-K for FY2025, filed Oct 31, 2025The Company designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of…View ↗
iPhone iPhone® is the Company’s line of smartphones based on its iOS operating system. The iPhone line includes iPhone 17 Pro, iPhone Air™…View ↗
The Company’s customers are primarily in the consumer, small and mid-sized business, education, enterprise and government markets. The…View ↗
How Do They Make Money?
Customers pay for most products shortly after they ship; service payments follow the start of delivery, while Apple earns commissions on third-party App Store sales.
10-K for FY2025, filed Oct 31, 2025
-
10-K for FY2025, filed Oct 31, 2025
FY2025 revenue by product or service ↗
$416.2B
-
10-K for FY2025, filed Oct 31, 2025
$416.2B ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
iPhone
Sold outright
10-K for FY2025, filed Oct 31, 2025 |
50%
FY2022: 52%
|
iPhone, FY2025
$209.6B Sources
|
Sold outright |
|
Mac
Sold outright
|
8.1%
FY2022: 10%
|
Mac, FY2025
$33.7B Sources
|
Sold outright |
|
iPad
Sold outright
|
6.7%
FY2022: 7.4%
|
iPad, FY2025
$28B Sources
|
Sold outright |
|
Wearables, Home and Accessories
Sold outright
|
8.6%
FY2022: 10%
|
Wearables, Home and Accessories, FY2025
$35.7B Sources
|
Sold outright |
|
Services
|
26%
FY2022: 20%
|
Services, FY2025
$109.2B Sources
|
Who Are Their Customers?
Individuals, businesses, and education and government organizations buy Apple products and related services. They can buy products directly through Apple's stores and sales staff or through carriers and other resellers; services are also sold through Apple's platforms.
10-K for FY2025, filed Oct 31, 2025The Company’s customers are primarily in the consumer, small and mid-sized business, education, enterprise and government markets. The…View ↗
Do Revenues Turn Into Profits?
Yes. It kept 27 cents of every revenue dollar as net income in FY2025 and turned 24 cents into free cash flow.
10-K for FY2025, filed Oct 31, 2025
$133.1BView ↗
10-K for FY2025, filed Oct 31, 2025
$112BView ↗
10-K for FY2025, filed Oct 31, 2025
$98.8BView ↗
How Are They Changing?
- Net income
-
Sources
10-Q for Q3 FY2026, filed Jul 31, 2026
$29.8BView ↗
- ▲ +27%
- vs $23.4B in Q3 FY2025
10-Q for Q3 FY2026, filed Jul 31, 2026
Open tableView ↗
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Apr 20, 2026
Tim Cook to become executive chair as John Ternus becomes CEO
The changes take effect September 1, 2026.
Sources
8-K, filed Apr 20, 2026
On April 20, 2026, Apple Inc. (“Apple”) announced that Tim Cook will transition from his role as Chief Executive Officer to Executive Chair…View ↗
Growing. Revenue grew 14% in 4 years, from $365.8B in FY2021 to $416.2B in FY2025, about 3% a year.
Spatial computers
The latest report identifies spatial computers as part of Wearables; the older report listed headphones and smartwatches among its Wearables offerings.
10-K for FY2022, filed Oct 28, 2022 10-K for FY2025, filed Oct 31, 2025Wearables includes smartwatches, wireless headphones and spatial computers. The Company’s line of smartwatches, based on its watchOS®…View ↗
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