The Vita Coco Company, Inc.
vitacoco.comWhat Do They Do?
Sells branded coconut water and other plant-based drinks, plus private-label coconut water and oil, to retailers, distributors and consumers.
10-K for FY2025, filed Feb 18, 2026Our branded portfolio is led by our Vita Coco brand, which is the leader in the coconut water category in the United States, and also…View ↗
Vita Coco is available in over 35 countries, with our primary markets in North America, the United Kingdom (the "U.K."), and Germany. Our…View ↗
We expanded into Private Label coconut water in 2016 as a way to develop stronger ties with select, strategic retail partners and improve…View ↗
Our beverages and other products are sold in club stores, supermarkets, convenience stores, drug stores, and e-commerce websites, as well…View ↗
How Do They Make Money?
Vita Coco Coconut Water and other products are sold to customers, who pay when they receive them. Private Label customers pay as products are made for open purchase orders, sometimes before shipment.
10-K for FY2025, filed Feb 18, 2026For the Company’s various products in the Vita Coco Coconut Water and Other product categories (refer to Note 3, Revenue Recognition)…View ↗
Additionally, the Company determined the production and distribution of Private Label products represents a distinct performance…View ↗
Vita Coco Coconut Water – This product category consists of all branded coconut water product offerings under the Vita Coco labels, where…View ↗
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10-K for FY2025, filed Feb 18, 2026
FY2025 revenue by product or service ↗
$609.8M
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10-K for FY2025, filed Feb 18, 2026
$609.8M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Vita Coco Coconut Water
Sold outright
10-K for FY2025, filed Feb 18, 2026 |
81%
FY2022: 74%
|
Vita Coco Coconut Water, FY2025
$496.3M Sources
|
Sold outright |
|
Private Label
Sold outright
10-K for FY2025, filed Feb 18, 2026 |
15%
FY2022: 24%
|
Private Label, FY2025
$88.7M Sources
|
Sold outright |
|
Other
Sold outright
|
4.1%
FY2022: 2.9%
|
Other, FY2025
$24.8M Sources
|
Sold outright |
Who Are Their Customers?
Customers are beverage wholesalers and retailers. Sales go through delivery networks, broadline distributors and Vita Coco’s direct-to-consumer channel in North America; international markets also use direct retailer sales, importers and distributors.
10-K for FY2025, filed Feb 18, 2026Substantially, all of the Company’s customers are either wholesalers or retailers of beverages. A material default in payment, a material…View ↗
Our beverages and other products are sold in club stores, supermarkets, convenience stores, drug stores, and e-commerce websites, as well…View ↗
Our European market is primarily retail and e-commerce operator direct sales, with some countries supported by distributor or importer type…View ↗
Do Revenues Turn Into Profits?
Yes. It kept 12 cents of every revenue dollar as net income in FY2025 and turned 6 cents into free cash flow.
10-K for FY2025, filed Feb 18, 2026
$82.5MView ↗
10-K for FY2025, filed Feb 18, 2026
$71.3MView ↗
10-K for FY2025, filed Feb 18, 2026
$39MView ↗
How Are They Changing?
10-Q for Q3 FY2026, filed Oct 22, 2026
Open tableView ↗
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Jul 23, 2026
Raised full-year 2026 guidance
Raised 2026 net sales guidance to $790 million–$805 million and adjusted EBITDA guidance to $154 million–$161 million.
Sources
8-K, filed Jul 23, 2026
Raises Fiscal Year 2026 Guidance for Net Sales to between $790 million and $805 million and Adjusted EBITDA2 to between $154 million and…View ↗
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Jul 22, 2026
Acquired Copra, a Thai coconut-water producer
Copra produces super-premium Thai Nam Hom coconut water and has a factory in Thailand.
Sources
8-K, filed Jul 22, 2026
Acquisition broadens Supply Chain Capabilities with addition of factory in Thailand with access to Nam Hom Coconuts.View ↗
Growing. Revenue grew 61% in 4 years, from $379.5M in FY2021 to $609.8M in FY2025, about 13% a year.
Ended two beverage brands
The older report included Runa and Ever & Ever in the active brand portfolio; the latest says Vita Coco stopped offering Runa and ceased Ever & Ever production.
10-K for FY2022, filed Mar 14, 2023 10-K for FY2025, filed Feb 18, 2026Our branded portfolio is led by our Vita Coco brand, which is the leader in the coconut water category in the United States, and also…View ↗
Runa is a plant-based, natural offering for consumers in the energy drink market. We believe that Runa’s clean energy drinks provide…View ↗
Launched in 2019, Ever & Ever is a purified water brand packaged solely in aluminum bottles. Given emerging consumer concerns with the…View ↗
Our branded portfolio is led by our Vita Coco brand, which is the leader in the coconut water category in the United States, and also…View ↗
Launched in 2019, Ever & Ever was a purified water brand packaged solely in aluminum bottles. Given consumer concerns with the disposal or…View ↗
Runa was a guayusa plant-based, natural offering for consumers in the energy drink market. As of December 2023, we ceased offering this…View ↗
Changed PWR LIFT's retail approach
The older report described market tests and planned retail expansion; the latest centers PWR LIFT sales on online channels while it reworks its retail approach.
10-K for FY2022, filed Mar 14, 2023 10-K for FY2025, filed Feb 18, 2026In 2021, we launched PWR LIFT, a beverage targeted at post-workout and recovery hydration occasions with added nutritional benefits. PWR…View ↗
In 2021, we launched PWR LIFT, a beverage targeted at post-workout and recovery occasions with added nutritional benefits. PWR LIFT is a…View ↗
Added coconut-based offerings
The latest portfolio description includes Vita Coco Treats and Extra Coconut alongside coconut water and plant-based offerings, beyond the products named in the older report.
10-K for FY2022, filed Mar 14, 2023 10-K for FY2025, filed Feb 18, 2026We offer Vita Coco coconut water as an alternative to sugar-packed sports drinks and other less healthy hydration alternatives. Vita Coco…View ↗
We offer Vita Coco coconut water as an alternative to sugar-packed sports drinks and other less healthy alternatives. Vita Coco has evolved…View ↗
Who Do They Compete With?
Competes with The Coca-Cola, PepsiCo, Nestlé, Goya, Harmless Harvest, Zico, and C20
10-K for FY2025, filed Feb 18, 2026Additionally, we compete within the broad non-alcoholic beverage category with sports drinks, energy drinks, enhanced waters and other…View ↗
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