Crocs, Inc.
careers.crocs.comWhat Do They Do?
Sells casual footwear and accessories, including clogs, sandals and charms, to consumers and footwear retailers.
10-K for FY2025, filed Feb 12, 2026Crocs, Inc. and our consolidated subsidiaries (collectively, the “Company,” “we,” “us,” or “our”) are engaged in the design, development…View ↗
Recognized globally for our unmistakable iconic molded clog silhouette, we have taken the successful formula of a simple design aesthetic…View ↗
During the years ended December 31, 2025, 2024, and 2023, 47.9%, 50.3%, and 52.0% of our consolidated revenues, respectively, were derived…View ↗
Our DTC channel includes company-operated e-commerce sites, third-party marketplaces, company-operated full-price retail stores, outlet…View ↗
How Do They Make Money?
The company sells footwear and accessories to wholesale buyers, with most orders paid when products ship or arrive; shoppers pay at store checkout or when online orders ship. Some international wholesale buyers pay before delivery, and certain wholesale partners also pay sales-based royalties.
10-K for FY2025, filed Feb 12, 2026For the majority of wholesale customers, control transfers and revenues are recognized when the product is shipped or delivered from a…View ↗
We have arrangements that grant certain wholesale customers exclusive licenses, concurrent with the terms of the related distribution…View ↗
Direct-to-consumer revenues consist of sales generated through our company-operated retail stores and company-operated e-commerce websites…View ↗
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10-K for FY2025, filed Feb 12, 2026
FY2025 revenue by reportable segment ↗
$4B
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10-K for FY2025, filed Feb 12, 2026
$4B ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Crocs Brand
Sold outright
10-K for FY2025, filed Feb 12, 2026 |
82%
FY2022: 75%
|
Crocs Brand, FY2025
$3.3B Sources
|
Sold outright |
|
HEYDUDE Brand
Sold outright
10-K for FY2025, filed Feb 12, 2026 |
18%
FY2022: 25%
|
HEYDUDE Brand, FY2025
$714.8M Sources
|
Sold outright |
Who Are Their Customers?
Consumers buy through company-operated stores and websites and third-party marketplaces. Multi-brand retailers, mono-branded store operators, e-tailers and distributors buy wholesale; distributors resell products in defined territories.
10-K for FY2025, filed Feb 12, 2026During the years ended December 31, 2025, 2024, and 2023, 47.9%, 50.3%, and 52.0% of our consolidated revenues, respectively, were derived…View ↗
Outside the U.S., we use distributors when we believe such arrangements are economically preferable to direct sales. Distributors purchase…View ↗
Our DTC channel includes company-operated e-commerce sites, third-party marketplaces, company-operated full-price retail stores, outlet…View ↗
As of December 31, 2025, we offered our products through 23 company-operated e-commerce sites worldwide and also on third-party…View ↗
Do Revenues Turn Into Profits?
Not on paper. It lost $81.2M in FY2025, but brought in more cash than it spent: $659.2M of free cash flow.
10-K for FY2025, filed Feb 12, 2026
$149.5MView ↗
10-K for FY2025, filed Feb 12, 2026
−$81.2MView ↗
10-K for FY2025, filed Feb 12, 2026
$659.2MView ↗
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Jul 30, 2026
$204.9MView ↗
- ▲ Now profitable
- vs −$492.3M in Q2 FY2025
10-Q for Q2 FY2026, filed Jul 30, 2026
Open tableView ↗
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Jul 30, 2026
Raises full-year outlook
Raised revenue and adjusted earnings expectations for the full year.
Sources
8-K, filed Jul 30, 2026
Crocs, Inc. Reports Record Second Quarter 2026 Results; Raises Full-Year 2026 OutlookView ↗
Growing. Revenue grew 75% in 4 years, from $2.3B in FY2021 to $4B in FY2025, about 15% a year.
HEYDUDE product range
HEYDUDE's described range extends beyond footwear to include apparel and accessories.
10-K for FY2022, filed Feb 16, 2023 10-K for FY2025, filed Feb 12, 2026In 2022, we added HEYDUDE to our portfolio, whose shoes have a versatile silhouette with many wearing occasions that focus on…View ↗
The HEYDUDE Brand is known for its iconic and versatile loafer silhouette serving multitudes of wearing occasions through focusing on…View ↗
Who Do They Compete With?
Competes with NIKE, adidas, Deckers Outdoor, Birkenstock Holding, Steven Madden, Wolverine World Wide, and V.F.
10-K for FY2025, filed Feb 12, 2026The global casual, athletic, and fashion footwear markets are highly competitive. Although we do not believe that we compete directly with…View ↗
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