Deckers Outdoor Corp (NYSE: DECK) is a footwear and apparel company that designs and markets products across a portfolio of brands including HOKA, UGG, and Teva. Revenue is generated through two channels: a wholesale channel selling to retail partners and a direct-to-consumer (DTC) channel operating company-owned e-commerce websites and retail stores. As of March 31, 2026, Deckers operated 49 US retail stores and 154 international retail stores across markets including Austria, Belgium, Canada, China, France, Germany, Italy, Japan, the Netherlands, Switzerland, and the UK. The company is headquartered in Goleta, California, where it owns a 14-acre campus. All production is outsourced to independent manufacturers, the majority located in Vietnam and Indonesia. Products are distributed in the US through distribution centers in Moreno Valley, California, and Mooresville, Indiana, with international distribution handled through wholly owned subsidiaries, independent distributors, and third-party logistics providers.

Revenue model

Transactional revenue across two channels: wholesale (selling to retail partners, with a DC bypass program for certain customers) and direct-to-consumer (company-owned e-commerce sites and physical retail stores). Revenue is recognized net of estimated sales returns and chargeback allowances.

Products and services

Footwear and apparel under three named brands: HOKA (performance running and athletic footwear emphasizing cushioning and biomechanics), UGG (premium materials, comfort-focused lifestyle footwear), and Teva (outdoor and sport sandals). Products are designed internally and manufactured by independent third parties.

Customers and end markets

End consumers reached through company-owned retail stores and e-commerce, as well as wholesale retail partners. International customers served through subsidiaries, independent distributors, and partner retail stores. No specific customer concentration percentages are disclosed in the provided filing excerpts.

Value-chain role

Brand owner and designer sitting upstream of retail. Deckers does not own manufacturing; all production is handled by independent manufacturers primarily in Southeast Asia. Downstream distribution uses company-owned DCs in the US and third-party logistics providers internationally.

Geographic exposure

United States (primary, with DCs in Moreno Valley, California, and Mooresville, Indiana) and international markets including Canada, Europe (Austria, Belgium, France, Germany, Italy, Netherlands, Switzerland, UK), Asia (China, Hong Kong, Japan, Indonesia, Macau, Vietnam), and Latin America. Regional offices span 16 countries as of the 10-K filed 2026-05-22.

Source: SEC 10-K, filed 2026-05-22

Industry: Rubber & Plastics Footwear Peers: Allbirds Inc Crocs Inc Good Vibrations Shoes, Inc. Steven Madden Ltd Nike Inc Rocky Brands Inc SKECHERS USA INC Wolverine World Wide Inc