Deckers Outdoor Corp
deckers.comWhat Do They Do?
Sells UGG footwear, apparel, and accessories, plus HOKA and Teva products, to consumers through its own stores and websites and to retailers and distributors.
10-K for FY2026, filed May 22, 2026California coast to warm surfers after they caught and rode the waves, we create iconic products and experiences that are made for people…View ↗
The HOKA brand’s product line includes running, trail, hiking, fitness, and lifestyle footwear offerings, as well as apparel and…View ↗
Teva brand’s products are built for a range of outdoor pursuits and include a variety of footwear options, from classic sandals and shoes…View ↗
Our brands compete across the fashion and casual lifestyle, performance, running, and outdoor markets. We believe our products are…View ↗
Wholesale. Our wholesale channel sells products to a network of third-party retailers, including partner retailers, and distributors. This…View ↗
Direct-to-Consumer. Our DTC channel is comprised of our Company-owned e-commerce websites and retail stores where products are sold at…View ↗
How Do They Make Money?
Deckers sells footwear, apparel, and accessories in one-time transactions: wholesale and distributor sales are tied to shipment or delivery, while store purchases occur at purchase and online sales when orders ship. Customer contracts generally have payment terms of 30 to 60 days.
10-K for FY2026, filed May 22, 2026
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10-K for FY2026, filed May 22, 2026
FY2026 revenue by reportable segment ↗
$5.5B
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10-K for FY2026, filed May 22, 2026
$5.5B ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
UGG
Sold outright
10-K for FY2026, filed May 22, 2026 |
50%
FY2023: 53%
|
UGG, FY2026
$2.7B Sources
|
Sold outright |
|
HOKA
Sold outright
10-K for FY2026, filed May 22, 2026 |
47%
FY2023: 39%
|
HOKA, FY2026
$2.6B Sources
|
Sold outright |
|
Other Brands Segment
Sold outright
|
2.7%
FY2023: 7.9%
|
Other Brands Segment, FY2026
$146.2M Sources
|
Sold outright |
Who Are Their Customers?
Retailers and international distributors buy through wholesale; consumers also buy directly through the company’s e-commerce sites and retail stores.
10-K for FY2026, filed May 22, 2026Our brands compete across the fashion and casual lifestyle, performance, running, and outdoor markets. We believe our products are…View ↗
Wholesale. Our wholesale channel sells products to a network of third-party retailers, including partner retailers, and distributors. This…View ↗
Direct-to-Consumer. Our DTC channel is comprised of our Company-owned e-commerce websites and retail stores where products are sold at…View ↗
Do Revenues Turn Into Profits?
Yes. It kept 19 cents of every revenue dollar as net income in FY2026 and turned 20 cents into free cash flow.
10-K for FY2026, filed May 22, 2026
$1.3BView ↗
10-K for FY2026, filed May 22, 2026
$1BView ↗
10-K for FY2026, filed May 22, 2026
$1.1BView ↗
How Are They Changing?
10-Q for Q1 FY2027, filed Jul 30, 2026
Open tableView ↗
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Jul 23, 2026
Raised full-year diluted earnings-per-share guidance
Fiscal-year diluted EPS outlook rose by five cents, to $7.35-$7.50.
Sources
8-K, filed Jul 23, 2026
Net consolidated sales are still expected to be in the range of $5.86 billion to $5.91 billion. HOKA is still expected to increase by a…View ↗
Growing. Revenue grew 74% in 4 years, from $3.2B in FY2022 to $5.5B in FY2026, about 15% a year.
Fewer standalone brands
UGG, HOKA, Teva, Sanuk, and Koolaburra were described as proprietary brands; UGG, HOKA, and Teva are now the primary brands, while Koolaburra and AHNU standalone operations were phased out and Sanuk was sold.
10-K for FY2023, filed May 26, 2023 10-K for FY2026, filed May 22, 2026We are a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories developed for both everyday…View ↗
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