DoubleVerify Holdings, Inc.
doubleverify.comWhat Do They Do?
Provides digital ad measurement and analytics to advertisers, publishers and ad platforms, helping them assess ad quality and campaign performance.
10-K for FY2025, filed Feb 26, 2026Our technology addresses advertiser needs by providing unbiased data analytics that enable advertisers to increase the effectiveness…View ↗
Our solutions are integrated across the entire digital advertising ecosystem, including programmatic platforms, social media channels and…View ↗
Our solutions are integrated across the entire digital advertising ecosystem, including programmatic platforms, social media channels, and…View ↗
How Do They Make Money?
Advertisers pay a fee based on ads measured, typically priced per thousand impressions, and are billed monthly for that month’s services. Publishers and other ad inventory customers pay under monthly or annual contracts with minimum fees and additional charges above those minimums.
10-K for FY2025, filed Feb 26, 2026We derive revenue primarily from our advertiser customers based on the volume of media transactions, or ads, that our solutions measure…View ↗
The Company primarily maintains agreements with each customer in the form of master service agreements and master service orders, which set…View ↗
Supply-Side revenues consist of arrangements with publishers and other supply-side customers to provide them with solutions and data…View ↗
$748.3M
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10-K for FY2025, filed Feb 26, 2026
$748.3M ↗
Who Are Their Customers?
Advertisers use the service for ads they buy directly from publishers and social platforms, or through ad-buying platforms that collect and pass along fees. Publishers and other customers that sell ad inventory also use its analytics.
10-K for FY2025, filed Feb 26, 2026For Activation revenue, customers can elect to use the Company’s solutions for evaluating the quality and performance of advertising…View ↗
For Measurement revenue, advertisers can purchase the Company’s solutions to measure the quality and performance of ads purchased directly…View ↗
Our advertising customers purchase the Company’s programmatic solutions through a Demand-Side Platform. Demand-Side Platforms have…View ↗
Supply-Side revenues consist of arrangements with publishers and other supply-side customers to provide them with solutions and data…View ↗
Do Revenues Turn Into Profits?
Yes. It kept 7 cents of every revenue dollar as net income in FY2025 and turned 23 cents into free cash flow.
10-K for FY2025, filed Feb 26, 2026
$79.2MView ↗
10-K for FY2025, filed Feb 26, 2026
$50.7MView ↗
10-K for FY2025, filed Feb 26, 2026
$172.7MView ↗
How Are They Changing?
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Aug 10, 2026
Nielsen agreed to acquire DoubleVerify
If completed, the merger would make DoubleVerify a wholly owned subsidiary of Nielsen and delist its shares.
Sources
8-K, filed Aug 10, 2026
On August 6, 2026 (the “Signing Date”), DoubleVerify Holdings, Inc., a Delaware corporation (the “Company”), entered into an Agreement and…View ↗
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Aug 6, 2026
DoubleVerify withdrew its financial outlook and guidance
The company also suspended future earnings and investor calls while the transaction is pending.
Sources
8-K, filed Aug 6, 2026
In light of the pending transaction, DV is suspending future earnings and investors calls for the duration of the transaction’s pendency…View ↗
Growing. Revenue grew 2.2x in 4 years, from $332.7M in FY2021 to $748.3M in FY2025, about 22% a year.
Supply-side contracts
The older report describes advertiser revenue tied to ad volume; the latest report also describes publisher and other ad inventory customers paying through contracts with minimum fees and tiered charges above them.
10-K for FY2022, filed Mar 1, 2023 10-K for FY2025, filed Feb 26, 2026We generate revenue from our advertising customers based on the volume of media transactions, or ads, that our software platform measures…View ↗
We generate revenue from supply-side customers based on monthly or annual contracts with minimum guarantees and tiered pricing when…View ↗
Campaign optimization
The older report describes ad quality measurement and analytics; the latest report adds Scibids AI, which uses ad and cost data to build campaign optimization models.
10-K for FY2022, filed Mar 1, 2023 10-K for FY2025, filed Feb 26, 2026In August 2023, we acquired Scibids Technology SAS (“Scibids”), a global leader in AI-powered digital campaign optimization. Our Scibids AI…View ↗
Who Do They Compete With?
Competes with The Trade Desk, Meta, Google, Integral Ad Science, Scope3, Zefr, Nielson, Comscore, Protected Media, HUMAN, Peer 39, Mobian, and Pixability
10-K for FY2025, filed Feb 26, 2026We operate in an evolving, competitive end market with multiple different types of competitors. Ad platform partners that offer their own…View ↗
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