DoubleVerify Holdings (NYSE: DV) is a digital media measurement and data analytics company that verifies the quality, safety, and effectiveness of digital advertising. It makes money by charging advertisers, agencies, and platforms fees tied to the volume of digital ad impressions measured and authenticated across display, video, connected TV, and social media environments. DoubleVerify sits in the digital advertising supply chain as an independent third-party verification layer, meaning buyers and sellers use its tools to confirm that ads are viewable, brand-safe, and free from fraud before and after delivery. The company competes in a market where advertiser demand for transparent, fraud-free media spending drives adoption of measurement tools. Its measurement data feeds directly into advertiser campaign decisions and platform integrations, creating switching costs once embedded in media buying workflows.

Revenue model

Volume-based fees charged per digital ad impression measured; customers include advertisers, media agencies, and digital platforms that integrate DV's verification and measurement tools into their ad delivery systems.

Products and services

Digital ad verification, brand safety and suitability measurement, viewability measurement, fraud detection (invalid traffic filtering), connected TV measurement, and media quality analytics.

Customers and end markets

Advertisers, media agencies, and digital advertising platforms; end markets include display advertising, video advertising, connected TV, social media, and programmatic ad buying.

Value-chain role

Independent third-party measurement and verification layer sitting between advertisers and digital media publishers or platforms; provides post-bid and pre-bid authentication of ad quality and safety.

Source: SEC 10-K, filed 2026-02-26

Industry: Services-Computer Programming, Data Processing, Etc. Peers: Alteryx, Inc. Coupa Software Inc Freshworks Inc Guidewire Software Inc nCino Inc Nutanix Inc PAYCOR HCM, INC. Salesforce Inc SMARTSHEET INC SPS Commerce Inc