EverQuote Inc (NASDAQ: EVER) is an online insurance marketplace that connects consumers shopping for insurance with carriers and agents. It makes money by charging insurance providers, including both carriers and third-party agents, for consumer referrals matched to their specific underwriting and profitability requirements. The marketplace operates on a performance-based model, giving insurance providers campaign management tools to measure return on marketing spend on the platform. EverQuote's focus is on property and casualty insurance providers, with its proprietary data and technology platform used to generate high-intent, pre-validated consumer referrals. Consumers are presented with a single starting point for insurance shopping and can engage with insurance carriers through multiple channels. The company's stated vision, as disclosed in its 10-K filed 2026-02-24, is to be a growth partner for P&C insurance providers.

Revenue model

Transactional referral fees paid by insurance carriers and third-party agents for consumer leads matched to their underwriting requirements. Providers use campaign management tools on the platform and pay based on referral volume and match criteria.

Products and services

Online insurance shopping marketplace; proprietary data and technology platform for consumer-to-insurer matching; campaign management tools for insurance carriers and agents; multi-channel consumer engagement for insurance quote comparison.

Customers and end markets

Insurance carriers and third-party insurance agents operating in property and casualty insurance. End consumers are individuals shopping for insurance coverage.

Value-chain role

Demand generation intermediary between insurance consumers and insurance providers. Sits between the consumer acquisition funnel and insurance carrier or agent sales operations.

Source: SEC 10-K, filed 2026-02-24

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