FitLife Brands Inc
fitlifebrands.comWhat Do They Do?
Sells nutritional supplements and wellness products for health-conscious consumers through retail, wholesale, and online channels.
10-K for FY2025, filed Mar 31, 2026FitLife Brands, Inc. (the “Company”) is a provider of innovative and proprietary nutritional supplements and wellness products for…View ↗
The Company distributes the NDS Products principally through franchised General Nutrition Centers, Inc. (“GNC”) stores located both…View ↗
The Company currently focuses its sales and marketing efforts on its full line of sports, weight loss and general nutrition products that…View ↗
Who Are Their Customers?
GNC franchise locations receive NDS products through GNC’s distribution system; other retail and wholesale customers sell FitLife brands, while consumers can buy through FitLife’s websites and e-commerce platforms such as Amazon.
10-K for FY2025, filed Mar 31, 2026The Company distributes the NDS Products principally through franchised General Nutrition Centers, Inc. (“GNC”) stores located both…View ↗
The Company currently focuses its sales and marketing efforts on its full line of sports, weight loss and general nutrition products that…View ↗
NDS Products are sold through approximately 600 GNC franchise locations located throughout the United States. The Company also distributes…View ↗
iSatori ProductsView ↗
The MusclePharm assets were acquired by the Company on October 10, 2023. MusclePharm is a scientifically driven, performance lifestyle…View ↗
On August 8, 2025, the Company acquired substantially all of the assets and assumed certain liabilities of Irwin. Irwin develops, markets…View ↗
10-K for FY2025, filed Mar 31, 2026
Total net sales to one customer during 2025 and 2024 were 14% and 23% of total revenue for the years ended December 31, 2025 and 2024…View ↗
How Are They Changing?
Added skincare and beauty
The earlier report described nutritional supplements; the latest report also includes natural skincare and beauty products sold under All Natural Advice and Maritime Naturals.
10-K for FY2022, filed Mar 24, 2023 10-K for FY2025, filed Mar 31, 2026FitLife Brands, Inc. (the “Company”) is a national provider of innovative and proprietary nutritional supplements for health-conscious…View ↗
All Natural Advice and Maritime Naturals – Natural skincare and beauty products.View ↗
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