Upexi, Inc. (NASDAQ: UPXI) is a consumer products and digital assets company that develops, manufactures, and distributes branded consumer goods while holding Solana-based digital assets as a treasury strategy. Revenue is generated through the sale of owned consumer brands, with digital asset holdings managed under a third-party Asset Management Agreement executed April 23, 2025, carrying a 20-year term and a termination fee of at least $15 million or five times prior management fees paid. The company owns the LuckyTail brand, focused on at-home pet wellness and grooming products, and previously held other consumer brands including those acquired through Cygnet Online, LLC. In April 2025, Upexi raised approximately $92.6 million net through a private placement of common stock and pre-funded warrants at $2.28 per share, signaling a capital structure shift toward digital asset accumulation. The company does not pay dividends and has historically reinvested capital into operations and acquisitions. Allan Marshall serves as a principal officer and beneficial owner of approximately 3.83% of shares as of the FY2025 filing.

Revenue model

Transactional product sales from owned consumer brands, supplemented by digital asset appreciation and warrant/convertible debt proceeds. The Solana treasury strategy operates under an external asset management arrangement with fees paid to a third-party manager.

Products and services

LuckyTail pet wellness and grooming products; Solana digital asset treasury holdings; previously operated Cygnet Online, LLC (subject to active arbitration as of the FY2025 10-K filing); VitaMedica brand (divested, with purchase price receivable on the FY2025 balance sheet); E-core brand (divested, with purchase price receivable on the FY2025 balance sheet).

Customers and end markets

Pet owners purchasing at-home grooming and wellness products. End markets include direct-to-consumer e-commerce. No customer concentration data disclosed in the filing excerpts.

Value-chain role

Brand owner and distributor of consumer products. Manufactures or sources products for sale under proprietary brand names. Digital asset treasury managed by an external asset manager under a long-term agreement.

Geographic exposure

No geographic revenue breakdown disclosed in the filing excerpts. Incorporated in Nevada; principal offices address not specified in available excerpts.

Source: SEC 10-K, filed 2025-09-24

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