Upexi, Inc. engages in the provision of combining consumer data and vertical integration to scale brands in multiple industries such as Amazon and eCommerce businesses. The company is headquartered in Tampa, Florida and currently employs 95 full-time employees. The company went IPO on 2021-06-24. The firm focuses on direct-to-consumer and Amazon brands. The firm utilizes its in-house software-as-a-service (SaaS) programmatic advertising technology to help achieve a lower cost per acquisition and accumulate consumer data for increased cross-selling between its growing portfolio of brands. Its Branded Product segment is focused on the development, growth, and distribution of the branded products that the Company own. Its Recommerce segment is focused on the purchase and sale of new and used products through channels, such as Amazon and wholesale distributors. The Company’s brands include VitaMedica, Tytan Tiles, and others. VitaMedica offers clinician-originated nutraceuticals and cosmeceuticals products. VitaMedica’s sales model includes wholesale distribution through surgeons and med spas and direct to consumers through e-commerce and marketplaces.