Nature's Sunshine Products Inc

naturessunshine.com

What Do They Do?

Manufactures herbal and nutritional supplements and personal care products, selling through independent consultants who use them or resell them to consumers.

How Do They Make Money?

The company sells products in short-term purchases, and sales count when products ship; membership fees are spread over the membership term, primarily one year.

revenue

Segment	Share	How money arrives
General health Sold outright	40%	Sold outright
Immune Sold outright	8.5%	Sold outright
Cardiovascular Sold outright	17%	Sold outright
Digestive Sold outright	26%	Sold outright
Personal care Sold outright	4.9%	Sold outright
Weight management Sold outright	3.7%	Sold outright

Who Are Their Customers?

Independent consultants use the products or resell them to consumers; the company also sells directly to customers and wholesales to locally managed entities with distribution rights.

Do Revenues Turn Into Profits?

Yes. It kept 4 cents of every revenue dollar as net income in FY2025 and turned 6 cents into free cash flow.

Operating income, FY2025

5% of revenue

▲ +23% vs FY2024 ($20.1M, 4%)

Net income, FY2025

4% of revenue

▲ +154% vs FY2024 ($7.7M, 2%)

Free cash flow, FY2025

6% of revenue

▲ +101% vs FY2024 ($14.3M, 3%)

How Are They Changing?

Since the FY2025 annual report

Latest quarter: Q2 FY2026, the three months to Jun 30, 2026

Revenue: ▲ +2%; vs $114.8M in Q2 FY2025
Net income: ▼ −34%; vs $5.3M in Q2 FY2025

General health share of revenue vs 41.3% in Q2 FY2025

Aug 6, 2026 Company lowers its outlook and appoints a new CFO Sales and adjusted EBITDA outlook ranges were reduced; Ruth Perkins is due to become CFO effective September 1.
May 11, 2026 Chief financial officer resigns L. Shane Jones said he would resign effective June 5; Jonathan Lanoy was named interim principal financial officer.
May 7, 2026 Company issues first-quarter results with full-year guidance The company continued to expect 2026 net sales of $500 - $515 million and adjusted EBITDA of $50 - $54 million.

Flat. Revenue was $480.1M in FY2025, about the same as the $444.1M of FY2021.

Revenue over time

General health Immune Cardiovascular Digestive Personal care Weight management

$500M$250M$0

FY2023 FY2024 FY2025

Who Do They Compete With?

Competes with Herbalife, LifeVantage, Nu Skin, and USANA

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