Gap Inc (NYSE: GAP) is an apparel retail company that designs, markets, and sells clothing and accessories through four primary brands: Old Navy, Gap, Banana Republic, and Athleta. Revenue comes from transactional sales across company-operated stores, e-commerce channels, and franchise arrangements with international partners. As of January 31, 2026, Gap operated 2,474 company-operated stores totaling 29.6 million square feet, with Old Navy North America as the largest fleet at 1,242 locations, followed by Gap North America (459), Banana Republic North America (358), Athleta North America (252), Gap Asia (123), and Banana Republic Asia (40). The company sources almost all products from independent vendors outside its principal sales markets, with approximately 27% of global sourcing concentrated in a few specific countries in fiscal 2025. Gap also pursues international growth through franchisee-operated stores. Richard Dickson serves as CEO, as evidenced by compensation agreements disclosed in the fiscal 2025 10-K filed March 17, 2026.

Revenue model

Transactional retail sales through company-operated stores and e-commerce platforms, supplemented by franchise fees and royalties from international franchisee-operated stores.

Products and services

Apparel and accessories sold under four brands: Old Navy (value-positioned casual), Gap (casual basics), Banana Republic (elevated casual and work attire), and Athleta (women's activewear and athletic apparel).

Customers and end markets

Direct-to-consumer retail customers across North America and Asia, primarily in the mass and mid-market apparel segments. No disclosed customer concentration. Consumer demand is sensitive to macroeconomic conditions, inflationary pressures, and discretionary spending trends.

Value-chain role

Brand owner and retailer. Gap designs products and contracts manufacturing to independent third-party vendors, primarily outside the United States. It operates its own store network and e-commerce platform, and partners with franchisees for international store operations.

Geographic exposure

Primarily North America, with additional company-operated stores in Asia (123 Gap Asia and 40 Banana Republic Asia locations as of January 31, 2026). International expansion also pursued through franchisee-operated stores in multiple countries.

Source: SEC 10-K, filed 2026-03-17

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