Hasbro Inc
shop.hasbro.comWhat Do They Do?
Sells games, toys and licensed products built around brands such as MAGIC: THE GATHERING, Hasbro Gaming and PLAY-DOH to children, families and fans.
10-K for FY2025, filed Feb 25, 2026Hasbro, Inc. (“Hasbro”) is a leading game, intellectual property ("IP"), and toy company whose mission is to create joy and community…View ↗
Toys and Games. We market and sell toys and games based on our owned and controlled brands globally at retail stores, through ecommerce…View ↗
Additionally, through license agreements with third parties, we develop and sell products based on popular third-party brands through these…View ↗
Grow Brands: Our Grow Brands represent the highest margin, highest growth opportunities in categories where we see significant share and/or…View ↗
How Do They Make Money?
Customers pay for most finished products when they ship. Licensees pay royalties when their products sell or people use the brands, sometimes with guaranteed minimums or fixed fees; digital games also bring in initial purchases, in-app purchases and subscriptions.
10-K for FY2025, filed Feb 25, 2026The majority of the Company’s revenues are derived from sales of finished products to customers. Revenues from sales of finished products…View ↗
The Company enters into contracts to license its intellectual property, which consists of its brands, in various channels including but not…View ↗
The Company also produces, sells and licenses television and film content for distribution to third parties in formats that include…View ↗
(2) Revenue RecognitionView ↗
-
10-K for FY2025, filed Feb 25, 2026
FY2025 revenue by product or service ↗
$5.4B
-
10-K for FY2025, filed Feb 25, 2026
$5.4B ↗
| Segment | Share | Revenue |
|---|---|---|
|
Grow Brands
|
74% |
Grow Brands, FY2025
$3.5B Sources
|
|
Optimize Brands
|
15% |
Optimize Brands, FY2025
$698.2M Sources
|
|
Reinvent Brands
|
11% |
Reinvent Brands, FY2025
$524M Sources
|
|
Non-Hasbro Branded Film and TV
|
0.0% |
Non-Hasbro Branded Film and TV, FY2025
$0 Sources
|
Who Are Their Customers?
Retailers, wholesalers and fans buy Hasbro products through its own sales teams, ecommerce and Hasbro Direct; independent distributors mainly serve places where Hasbro has no direct presence.
10-K for FY2025, filed Feb 25, 2026Our products are sold globally to a broad spectrum of customers, including mass-market retailers, distributors, wholesalers, discount…View ↗
Toys and Games. We market and sell toys and games based on our owned and controlled brands globally at retail stores, through ecommerce…View ↗
With these platforms, we are expanding and enhancing our capabilities beyond traditional ecommerce to serve our consumers and activate…View ↗
10-K for FY2025, filed Feb 25, 2026
In 2025, 2024, and 2023 the Company’s largest customers were Amazon.com, Inc. and Wal-Mart, Inc. with sales to each of these customers…View ↗
Do Revenues Turn Into Profits?
Not on paper. It lost $322.4M in FY2025, but brought in more cash than it spent: $829.9M of free cash flow.
10-K for FY2025, filed Feb 25, 2026
$11.1MView ↗
10-K for FY2025, filed Feb 25, 2026
−$322.4MView ↗
10-K for FY2025, filed Feb 25, 2026
$829.9MView ↗
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Jul 30, 2026
$160.9MView ↗
- ▲ Now profitable
- vs −$855.8M in Q2 FY2025
10-Q for Q2 FY2026, filed Jul 30, 2026
Open tableView ↗
Shrinking. Revenue fell 16% in 4 years, from $6.4B in FY2021 to $5.4B in FY2025, about 4% a year.
Film and TV business
Hasbro moved from exploring a sale of parts of eOne’s film and TV business to divesting its non-core film and TV business, bringing its focus back to play and its brands.
10-K for FY2022, filed Feb 22, 2023 10-K for FY2025, filed Feb 25, 2026On November 17, 2022, we announced an authorization by Hasbro's Board of Directors to initiate a marketing for parts of our eOne TV and…View ↗
Reinvigorating licensing by expanding into new partnerships across toys, gaming and experiences and by strengthening existing partnerships…View ↗
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