YETI Holdings, Inc.
yeti.comWhat Do They Do?
Sells insulated drinkware, coolers and outdoor gear to outdoor enthusiasts and everyday consumers.
10-K for FY2025, filed Feb 27, 2026Our product portfolio consists of three categories: Coolers & Equipment; Drinkware; and Other. We have a history of consistently broadening…View ↗
Our Drinkware category consists of four platforms: bottles and jugs, cups, mugs, and tumblers, tableware, coffeeware, barware, and…View ↗
Headquartered in Austin, Texas, YETI is a global designer, retailer, and distributor of innovative outdoor products. From coolers and…View ↗
How Do They Make Money?
YETI sells through wholesale and direct-to-consumer channels. Store purchases are paid at sale, e-commerce at shipment, and wholesale customers most commonly pay within 30 days.
10-K for FY2025, filed Feb 27, 2026We offer our products in the United States, Canada, Australia, New Zealand, the United Kingdom, Europe, and Japan, among others, through a…View ↗
Revenue transactions associated with the sale of our products comprise a single performance obligation, which consists of the sale of…View ↗
The duration of contractual arrangements with our customers is typically less than 1 year. Payment terms with wholesale customers vary…View ↗
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10-K for FY2025, filed Feb 27, 2026
FY2025 revenue by product or service ↗
$1.9B
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10-K for FY2025, filed Feb 27, 2026
$1.9B ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Coolers & Equipment
Sold outright
10-K for FY2025, filed Feb 27, 2026 |
40%
FY2023: 36%
|
Coolers & Equipment, FY2025
$748.5M Sources
|
Sold outright |
|
Drinkware
Sold outright
10-K for FY2025, filed Feb 27, 2026 |
58%
FY2023: 62%
|
Drinkware, FY2025
$1.1B Sources
|
Sold outright |
|
Other
Sold outright
|
1.8%
FY2023: 2.3%
|
Other, FY2025
$34.1M Sources
|
Sold outright |
Who Are Their Customers?
Outdoor enthusiasts and everyday consumers buy directly through YETI websites, Amazon Marketplace and retail stores; national chains and independent outdoor, hardware and sporting-goods stores buy through wholesale.
10-K for FY2025, filed Feb 27, 2026Headquartered in Austin, Texas, YETI is a global designer, retailer, and distributor of innovative outdoor products. From coolers and…View ↗
In our wholesale channel, we sell to several large retailers in the United States, including Dick’s Sporting Goods, REI, Academy Sports +…View ↗
We sell our products in our DTC channel to customers on our websites, through YETI Authorized on the Amazon Marketplace, as well as in our…View ↗
Do Revenues Turn Into Profits?
Yes. It kept 9 cents of every revenue dollar as net income in FY2025 and turned 11 cents into free cash flow.
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Aug 13, 2026
$71.3MView ↗
- ▲ +39%
- vs $51.2M in Q2 FY2025
10-Q for Q2 FY2026, filed Aug 13, 2026
Open tableView ↗
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Aug 13, 2026
YETI raised its adjusted EPS outlook for 2026
Raises 2026 adjusted EPS to $2.94 to $3.00 from $2.83 to $2.89 previously; keeps 2026 sales growth outlook at 7% to 8%.
Sources
8-K, filed Aug 13, 2026
Maintains 2026 sales growth of 7% to 8% Increases 2026 adjusted operating income margin to 14.9%, up from 14.6% previously Raises 2026…View ↗
Growing. Revenue grew 17% in 4 years, from $1.6B in FY2022 to $1.9B in FY2025, about 4% a year.
Cookware added
The earlier report described Drinkware through bottles, mugs, tumblers and accessories; the latest portfolio also includes cookware, including cast-iron and carbon-steel pans.
10-K for FY2022, filed Feb 27, 2023Most of our Drinkware products are made with durable, kitchen-grade, 18/8 stainless-steel, double-wall vacuum insulation, and our…View ↗
Who Do They Compete With?
Competes with Igloo, Coleman, Stanley, SharkNinja, HydroFlask, Owala, and HydroJug
10-K for FY2025, filed Feb 27, 2026In the Coolers & Equipment category, we compete against established, well-known, and legacy cooler brands, such as Igloo and Coleman…View ↗
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