Brunswick Corp (NYSE: BC) is a marine recreation company that designs, manufactures, and markets recreational marine products, including propulsion systems, boats, and parts and accessories for the marine and RV markets. Revenue comes from product sales across those categories and from operating what the company describes as the world's largest boat club. Brunswick was incorporated in Delaware on December 31, 1907, and has traded on the New York Stock Exchange for over 100 years. The product portfolio spans marine propulsion, boats, and parts and accessories, with an additional shared-access boating membership business. The company operates globally, with a strategy centered on maintaining multiple branded positions across marine categories while expanding boating participation through both ownership and shared-access models.

Revenue model

Transactional product sales of marine propulsion products, boats, and parts and accessories for marine and RV markets, supplemented by boat club membership revenue from operating the world's largest boat club (per the FY2025 10-K filed 2026-02-13).

Products and services

Recreational marine propulsion products, boats, marine parts and accessories, RV parts and accessories, and boat club membership services (per the 10-K filed 2026-02-13).

Customers and end markets

Recreational boating consumers, marine and RV aftermarket customers, and boat club members. End markets include recreational marine and RV accessories (per the 10-K filed 2026-02-13).

Value-chain role

Vertically integrated designer, manufacturer, and marketer of marine recreation products and operator of a boat club network.

Geographic exposure

Global operations, with the company describing itself as a global marine recreation business (per the 10-K filed 2026-02-13). Specific regional revenue breakdown not supported by the filing excerpts provided.

Source: SEC 10-K, filed 2026-02-13

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