Mattel Inc
corporate.mattel.comWhat Do They Do?
Sells toys, games, and entertainment content to retailers, consumers, and fans.
10-K for FY2025, filed Feb 23, 2026Mattel is the owner of a portfolio of iconic brands and partners with global entertainment companies to license other IP. Mattel's…View ↗
The North America segment markets and sells toys and consumer products in the United States and Canada across all of Mattel's categories.View ↗
Mattel's products are sold throughout the world. Products within the North America segment include products sold directly to retailers…View ↗
How Do They Make Money?
Retailers and wholesalers buy Mattel goods, with payment due typically within 60 days of the invoice; licensees pay royalties based on sales of licensed products, sometimes subject to minimum guarantees.
10-K for FY2025, filed Feb 23, 2026Revenue is recognized when control of the goods is transferred to the customer, which is either upon shipment or upon receipt of finished…View ↗
Mattel also enters into symbolic and functional licensing arrangements, whereby the licensee pays Mattel royalties based on sales of…View ↗
Mattel's products are sold throughout the world. Products within the North America segment include products sold directly to retailers…View ↗
-
10-K for FY2025, filed Feb 23, 2026
FY2025 revenue by reportable segment ↗
$5.3B
-
10-K for FY2025, filed Feb 23, 2026
$5.3B ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
North America
Sold outright
10-K for FY2025, filed Feb 23, 2026 |
56%
FY2022: 59%
|
North America, FY2025
$3B Sources
|
Sold outright |
|
International
Sold outright
10-K for FY2025, filed Feb 23, 2026 |
44%
FY2022: 41%
|
International, FY2025
$2.3B Sources
|
Sold outright |
Who Are Their Customers?
Mattel sells products directly to retailers and wholesalers in North America and many international markets, using agents and distributors where it has no direct presence. It also sells American Girl products to consumers and select retailers, and some products directly through its own and third-party online channels.
10-K for FY2025, filed Feb 23, 2026
Do Revenues Turn Into Profits?
Yes. It kept 7 cents of every revenue dollar as net income in FY2025.
10-K for FY2025, filed Feb 23, 2026
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Aug 6, 2026
−$18.2MView ↗
- ▼ Now a loss
- vs $53.4M in Q2 FY2025
10-Q for Q2 FY2026, filed Aug 6, 2026
Open tableView ↗
-
Aug 4, 2026
Mattel completed its acquisition of mobile games studio Mattel163
The company also reiterated its full-year guidance.
Sources
8-K, filed Aug 4, 2026
Worldwide Gross Billings for Action Figures, Building Sets, Games, and Other were $358 million, up 35% as reported, or 33% in constant…View ↗
Flat. Revenue was $5.3B in FY2025, about the same as the $5.5B of FY2021.
A new building-set brand
The latest report adds Mattel Brick Shop as a building-set brand alongside MEGA; the older report described MEGA as its challenger building-set brand.
10-K for FY2022, filed Feb 22, 2023 10-K for FY2025, filed Feb 23, 2026Action Figures, Building Sets, Games, and Other—including brands such as Masters of the Universe, MEGA, UNO, Lightyear (Disney Pixar)…View ↗
Who Do They Compete With?
Competes with Hasbro, LEGO, The Pokémon, and Spin Master
10-K for FY2025, filed Feb 23, 2026Mattel is a worldwide leader in the design, manufacture, marketing, and sale of toys, games, and other products related to play…View ↗
Loading...
