Develops free-to-play casual games for mobile and social platforms, pairing them with a loyalty program that connects players to real-world rewards from hospitality, entertainment, and leisure brands.
10-K for FY2025, filed Mar 16, 2026PLAYSTUDIOS is a developer of free-to-play casual games for mobile and social platforms. With a focus on creating immersive and engaging…View ↗
But we are not just a game company, because at the heart of every game we create is a powerful, one-of-a-kind loyalty program we call…View ↗
Managing a loyalty program like playAWARDS requires a robust technology platform. We have created a collection of tools and services that…View ↗
Players pay when they buy virtual currency, which stays available in the game until they use it; the company also earns money from ads shown within its games.
10-K for FY2025, filed Mar 16, 2026
10-K for FY2025, filed Mar 16, 2026
FY2025 revenue by product or service ↗$235.1M
10-K for FY2025, filed Mar 16, 2026
$235.1M ↗| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Virtual currency (over time)
Usage-based
10-K for FY2025, filed Mar 16, 2026 |
81% |
Virtual currency (over time), FY2025
$189.4M Sources
|
Usage-based |
|
Advertising (point in time)
|
19% |
Advertising (point in time), FY2025
$45.7M Sources
|
|
|
Other revenue (point in time)
|
<0.1% |
Other revenue (point in time), FY2025
$22K Sources
|
Players access free games on mobile and social platforms and can buy virtual currency through third-party or direct-to-consumer platforms. Rewards partners use playAWARDS tools to offer and manage real-world rewards in the games.
10-K for FY2025, filed Mar 16, 2026Our business depends on developing, publishing, and continuing to service casual, “free-to-play” games that players will download and spend…View ↗
The Company develops and operates free-to-play games which are downloaded and played on social and mobile platforms. Players may collect…View ↗
Years Ended December 31, 2025 2024 Third-party platforms $ 161,737 $ 213,466 Direct-to-consumer platforms 27,630 15,464 Total virtual…View ↗
Managing a loyalty program like playAWARDS requires a robust technology platform. We have created a collection of tools and services that…View ↗
Not on paper. It lost $28.6M in FY2025, but brought in more cash than it spent: $25.4M of free cash flow.
10-K for FY2025, filed Mar 16, 2026
−$23.9MView ↗
10-K for FY2025, filed Mar 16, 2026
−$28.6MView ↗
10-K for FY2025, filed Mar 16, 2026
$25.4MView ↗
10-Q for Q2 FY2026, filed Aug 11, 2026
−$13.3MView ↗
10-Q for Q2 FY2026, filed Aug 11, 2026
Open tableView ↗
8-K, filed Sep 23, 2026
On September 18, 2026, PLAYSTUDIOS, Inc. (the “Company”) made the decision cease operation of the Company’s sweepstakes product called The…View ↗
8-K, filed May 5, 2026
As a result of the transfer, Nasdaq granted the Company a second 180‑calendar‑day compliance period, expiring November 2, 2026 (the “Second…View ↗
Shrinking. Revenue fell 18% in 4 years, from $287.4M in FY2021 to $235.1M in FY2025, about 5% a year.
New game launches
The earlier portfolio listed Tetris and casual titles; the latest report identifies Tetris Block Party and The Win Zone as new launches, adding these titles to the catalog.
10-K for FY2022, filed Mar 10, 2023 10-K for FY2025, filed Mar 16, 2026We build award-winning casual games that are among the most popular games available on iTunes and Google Play. Our games, which include…View ↗
During the Company's first ten years, we generally grew our business organically by assembling every team, building every product, and…View ↗
Competes with Product Madness, DoubleU, Huuuge Games, Playtika, SciPlay, Scopely, Zynga, Activision Blizzard, Electronic Arts, Epic Games, Netmarble, NetEase, Niantic, Take-Two Interactive Software, and Vivendi
10-K for FY2025, filed Mar 16, 2026As a developer of mobile games, we compete with other game makers and other forms of entertainment content. Our competitors that develop…View ↗
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