Roblox Corporation

corp.roblox.com

What Do They Do?

Runs a gaming and creation platform where users play shared experiences and creators build games and avatar items.

How Do They Make Money?

Users buy Robux through payment processors or prepaid cards, in one-time purchases or monthly subscriptions, then spend them on virtual items. Roblox earns money as consumable items are used and over time while durable items remain available on the platform.

FY2025 revenue

Who Are Their Customers?

Players can use Roblox for free and buy Robux through payment processors or prepaid cards sold online, in physical stores, or on Roblox's website.

Do Revenues Turn Into Profits?

Not on paper. It lost $1.1B in FY2025, but brought in more cash than it spent: $1.4B of free cash flow.

Operating income, FY2025

−25% of revenue

▲ +16% (Loss) vs FY2024 (−$1.1B, −30%)

Net income, FY2025

−22% of revenue

▲ +14% (Loss) vs FY2024 (−$935.4M, −26%)

Free cash flow, FY2025

28% of revenue

▲ +111% vs FY2024 ($642.7M, 18%)

How Are They Changing?

Since the FY2025 annual report

Latest quarter: Q2 FY2026, the three months to Jun 30, 2026

Revenue: ▲ +36%; vs $1.1B in Q2 FY2025
Net income: ▼ −34% (Loss); vs −$278M in Q2 FY2025

Apr 30, 2026 Roblox lowered its topline growth expectations Management said its safety push lowers expected topline growth for 2026.

Growing. Revenue grew 2.5x in 4 years, from $1.9B in FY2021 to $4.9B in FY2025, about 26% a year.

Additional creator revenue routes Roblox’s creator economy has added Robux rewards from ads and intellectual-property licensing, plus sales of Studio plugins, beyond the earlier virtual-item and engagement-reward model.

Who Do They Compete With?

Competes with Amazon, Apple, Meta Platforms, Google, Microsoft, Tencent, Comcast, Disney, Paramount Global, Warner Bros Discovery, Activision Blizzard, Electronic Arts, Take-Two, Epic Games, Krafton, NetEase, Valve, Netflix, Spotify, and YouTube

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