Skillz Inc (NYSE: SKLZ) is a mobile gaming technology company that operates a proprietary multi-player competitive gaming platform enabling players to enter cash and Bonus Cash tournaments across developer-built game titles. Revenue is generated through a Take Rate, defined as a percentage of player entry fees after deducting prizes paid to winners, end-user incentives counted as revenue reductions, and profit share paid to game developers. Skillz also operates RZR (formerly Aarki, rebranded March 2026), an AI-powered performance marketing platform that serves advertisers across mobile, connected television, and other digital channels using proprietary machine learning and neural network architecture. RZR generates revenue on an impressions-delivered basis, acting as agent by programmatically sourcing and placing advertisements through a demand-side platform. The two segments are designed to reinforce each other: Skillz supplies audience data while RZR provides user acquisition and retargeting for game developers. RZR's advertiser base expanded beyond mobile gaming as of the FY2025 filing to include consumer applications, retail, food and beverage, and entertainment.

Revenue model

Two revenue streams: (1) a Take Rate on gross merchandise volume (GMV) from paid player entry fees on the Skillz competitive gaming platform, net of prizes, qualifying incentives, and developer profit share; (2) advertising revenue at RZR recognized on impressions delivered, with Skillz acting as agent via a demand-side platform sourcing inventory from third-party publishers through real-time auction.

Products and services

Skillz multi-player competitive gaming platform (cash and Bonus Cash tournaments, Ticketz loyalty currency redeemable in an in-app store, Bonus Cash promotional incentives); RZR demand-side platform (DSP) for programmatic mobile and connected television advertising, including user acquisition, retargeting, and brand performance campaigns powered by proprietary machine learning and neural network models.

Customers and end markets

Two customer groups: (1) mobile game developers who list titles on the Skillz platform and pay a profit share in exchange for tournament infrastructure and player acquisition; (2) advertisers across mobile gaming, consumer applications, retail, food and beverage, and entertainment who purchase programmatic ad placements through RZR. End-users are mobile gamers who deposit cash or use Bonus Cash to enter paid tournaments.

Value-chain role

Platform intermediary in mobile gaming: Skillz sits between third-party game developers and end-players, providing tournament infrastructure, payment processing, fraud and fairness controls, and a loyalty program. In advertising, RZR acts as agent between advertisers and third-party publishers, sourcing inventory programmatically and optimizing campaigns without taking ownership of ad inventory.

Geographic exposure

Filing references GDPR compliance obligations in the European Economic Area and United Kingdom, indicating international operations, but no revenue breakdown by geography is provided in the excerpts.

Source: SEC 10-K, filed 2026-03-31

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