Pinnacle Financial Partners (NASDAQ: PNFP) is a bank holding company that operates through its primary subsidiary, Pinnacle Bank, providing commercial banking, trust, investment, insurance, and capital markets services. The company earns revenue from net interest income on loans and deposits and from fee-based services including fiduciary and investment management, insurance agency commissions, and merger and acquisition advisory fees through PNFP Capital Markets, Inc. As of the 10-K filed March 2, 2026, the company had completed a merger with Synovus, with each Legacy Pinnacle share converting one-for-one into shares of New Pinnacle. Pinnacle Bank targets businesses, business owners, and individuals seeking relationship-oriented banking, with a deposit base that includes state and local governments, government agencies, education systems, and utility organizations. The bank competes against larger banks, securities firms, insurance companies, and nonbank financial technology providers.

Revenue model

Net interest income from loans and deposits, supplemented by fee income from trust and investment management, property and casualty insurance agency commissions, professional liability and cyber insurance products through Advocap Insurance Agency, and middle-market merger and acquisition advisory and securities placement fees through broker-dealer PNFP Capital Markets, Inc.

Products and services

Commercial banking products including noninterest-bearing checking, interest-bearing checking, savings, money market, and certificate of deposit accounts accessed through IntraFi Network Deposit and other programs. Loan origination and servicing including commercial real estate. Trust and investment services covering personal trust, investment management, estate administration, endowments, foundations, IRAs, escrow, and custody. Retirement plan services. Property and casualty insurance through Miller Loughry Beach Insurance Services and HPB Insurance Group. Professional liability, cyber, directors and officers, errors and omissions, and life insurance through Advocap Insurance Agency. Merger and acquisition advisory, public and private debt, equity and mezzanine placement through PNFP Capital Markets, Inc.

Customers and end markets

Businesses, business owners, and their employees seeking comprehensive banking relationships. State and local governments, government agencies, education systems, and power and utility organizations as public fund depositors. Law firms and partners as insurance clients of Advocap Insurance Agency. Middle-market corporate clients for M&A advisory and securities placement services.

Value-chain role

Deposit-taking commercial bank and financial services intermediary. Originates and services loans, manages client assets in fiduciary and investment accounts, distributes insurance products as an agency, and acts as a broker-dealer for middle-market capital markets transactions. Outsources core technology functions including data processing, loan servicing systems, and deposit processing to third-party vendors.

Geographic exposure

The filing references competitive dynamics across multiple geographic markets with varying deposit rates and market competition, and notes a completed merger with Synovus as of the 10-K filed March 2, 2026. Specific state or regional breakdowns are not provided in the excerpts.

Source: SEC 10-K, filed 2026-03-02

Industry: National Commercial Banks