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Companies $PRU
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Prudential Financial Inc

prudential.com

What Do They Do?

Provides life insurance, annuities, retirement products and investment management to individual and institutional customers.

How Do They Make Money?

Earns asset management fees based mainly on assets managed, with additional incentive and transaction fees. It also receives insurance premiums and policy charges, plus investment income from assets supporting insurance and retirement obligations.

FY2025 revenue

Who Are Their Customers?

Individual and institutional investors receive investment products through financial intermediaries and other third-party channels; affiliated insurance and retirement businesses also use PGIM’s investment management services. Employers, plan sponsors, individuals and families buy insurance and retirement products through brokers, financial professionals and Prudential’s own sales force.

Do Revenues Turn Into Profits?

Yes. It kept 6 cents of every revenue dollar as net income in FY2025.

Operating income, FY2025
−16% of revenue
▼ Now a loss vs FY2024 ($959M, 1%)
Net income, FY2025
6% of revenue
▲ +31% vs FY2024 ($2.7B, 4%)

How Are They Changing?

Since the FY2025 annual report
Latest quarter: Q2 FY2026, the three months to Jun 30, 2026
Revenue
▲ +14%
vs $13.7B in Q2 FY2025
Net income
▲ +85%
vs $533M in Q2 FY2025
  • Apr 21, 2026 Prudential of Japan extended its suspension of new sales The additional 180-day suspension allows time for operational, governance and organizational changes; existing policies continue to be serviced.
  • Mar 10, 2026 CEO Andrew Sullivan became board chairman as Charles Lowrey resigned Lowrey will remain as a senior advisor until retiring at the end of the second quarter of 2026.

Shrinking. Revenue fell 15% in 4 years, from $71.2B in FY2021 to $60.8B in FY2025, about 4% a year.

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